Under the dual impetus of Shaanxi Province's "Consumption Promotion Year" initiative and Yan'an City's policy to establish itself as a regional consumption hub, local residents and tourists are increasingly demanding quality consumption and unique experiences. On November 29, Yonghui Superstores Co.,Ltd. (hereinafter referred to as "Yonghui Superstores") officially launched its first "Pang Donglai Model" store in Yan'an, Shaanxi—the Yan'an Wanda Plaza outlet. This marks the successful implementation of Yonghui Superstores' quality retail strategy in Yan'an, injecting fresh momentum into the region's commercial upgrade.
Located in the core area of Fenghuang Community, Baota District, Yan'an, the Yonghui Superstores Yan'an Wanda Plaza store spans approximately 2,600 square meters. As the first adjusted and upgraded store in Yan'an, its opening not only fills the gap in high-quality retail in the region but also aligns with Yan'an's strategic plan to build a regional consumption center. The store's precise positioning as a "15-minute convenience living circle" allows both residents and tourists to experience the convenience and warmth of "quality consumption right at their doorstep."
The store's transformation focuses on two core aspects: "quality upgrade" and "local characteristics." Among the original 10,225 products, 4,786 were optimized or replaced, while 4,963 new carefully selected items were introduced, resulting in a renewal rate of 47%. Post-adjustment, 80% of the product structure meets the Pang Donglai standard, with imported goods accounting for 11%—a significant increase. The proportion of fresh and prepared foods has also risen notably, creating a product matrix that better caters to daily household needs and tourist consumption preferences.
"The Yan'an flagship store is a crucial milestone in Yonghui Superstores' deep-rooted expansion in Shaanxi's market. We aim to redefine the daily shopping experience in this revolutionary old base with quality products and warm service, making the vibrant life of this red holy land even more heartwarming through quality," said the regional head of Yonghui Superstores in Shaanxi. Moving forward, Yonghui Superstores will continue to uphold its positioning as a "National Supermarket, Quality Yonghui," leveraging the flagship store economy to drive Yan'an's consumption upgrade and commercial vitality, ensuring that everyday life becomes more precious through quality.
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