On September 8, Guo Qiang, a member of the Standing Committee of the Guizhou Provincial Party Committee and Secretary of the Zunyi Municipal Party Committee, visited Guizhou Zhenjiu to conduct an inspection and provide guidance. Wu Xiangdong, Chairman of ZJLD, warmly received the delegation.
Guo Qiang toured the酿酒 workshop and sealed wine storage areas at Zhenjiu's Shizipu plant, gaining detailed insights into the company's development planning, production techniques, brand heritage, and market performance. During the inspection, he commended Zhenjiu's achievements in high-quality growth and urged the company to continuously innovate consumer engagement while accelerating the shift from merely selling liquor to promoting a lifestyle centered around it.
Wu Xiangdong highlighted that Zhenjiu has invested over 13 billion yuan in capacity expansion in recent years, positioning it as the largest private baijiu enterprise in Guizhou. Currently, Zhenjiu is advancing its innovative "10,000 Merchant Alliance" model, cultivating the super-category product "Dazhen," and strengthening its entrepreneur IP strategy to boost brand influence. The company is also deepening its integration of liquor with tourism, expediting the development of the Zhenjiu Manor project to deliver unprecedented experiences for consumers.
Also joining the inspection were Wu Qi, Standing Committee Member of the Zunyi Municipal Party Committee and Secretary-General; Ran Chongqing, Deputy Mayor of Zunyi; Xu Junfeng, Party Secretary of the Huichuan District Committee and Director of the Management Committee of the Zunyi National Economic and Technological Development Zone; and Zhu Guojun, Chief Engineer of ZJLD and General Manager of Guizhou Zhenjiu Brewing Co., Ltd.
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