MIXUE GROUP Shares Climb Nearly 5% Before Midday as Mixue Partners with Yuexianhuo, Fresh Milk Expected to Reach All Stores by 2028

Stock News11:52

According to Zhitong Finance APP, MIXUE GROUP (02097) rose nearly 5% before midday. As of press time, it was up 4.43% at HK$164.9, with a turnover of HK$37.0674 million.

On the news front, MIXUE GROUP has entered into a strategic partnership with Yuexianhuo, a high-end fresh milk brand under Junlebao. The two parties will engage in deep collaboration in areas including supply chain coordination, brand marketing synergy, and exploration of overseas business opportunities.

Currently, Mixue Ice Cream & Tea and Lucky Cup have approximately 15,000 stores that have introduced low-temperature fresh milk, covering products such as freshly ground coffee and milk tea. It is expected that fresh milk ingredients will achieve coverage across all stores nationwide by 2028.

It is worth noting that the board of directors of MIXUE GROUP has resolved to recommend the distribution of a special dividend of RMB 2.65 per share to shareholders on or around November 6, 2026, with a total amount expected to be approximately RMB 1.006 billion.

Huayuan Securities believes that the company is currently focused on upgrading product quality, brand building, and store operational capabilities. Key areas to watch going forward include cost investment efficiency, same-store revenue recovery, and the effectiveness of overseas store adjustments.

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