Wangfujing Group Creates Fashionable Lifestyle Circle for Seniors

Deep News11-04

Recently, Wangfujing commercial district has launched a series of exclusive cultural and consumption activities tailored for seniors, addressing their health, daily needs, and spiritual well-being to create a fashionable lifestyle circle for the elderly.

Health remains the top priority for seniors. In front of Beijing Tongrentang Wangfujing Traditional Chinese Medicine Hospital, a 10-square-meter glass booth with "Free Medical Consultation" signs has attracted considerable attention from passing seniors. Major shopping centers in Wangfujing, including Lisheng Sports Building, Oriental Plaza, and Department Store, have also introduced senior-friendly discounts on daily necessities.

The commercial area has also organized diverse cultural activities. At the "Yuxun Jingxi" interactive experience zone on the fourth floor of Gongmei Building – a flagship store for intangible cultural heritage "Chinese Gifts" – professional instructors guide elderly participants in experiencing cloisonné craftsmanship.

As night falls, the Jixiang Grand Theater on the seventh floor of YinTai in88 is packed. On October 29 at 7:30 PM, a Peking Opera gala featuring renowned performers presented classic excerpts, drawing numerous elderly opera enthusiasts.

A representative from Wangfujing District Management Committee stated: "With the silver economy becoming a significant growth driver in the consumer market, we aim to extend Wangfujing's fashionable vitality and premium positioning to this sector. These cultural consumption activities will continue until mid-to-late November."

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