Over 80,000 Agents Sign Pledge Supporting BEKE-W's "Neutral Market Perspective" Initiative

Stock News01-19

In January 2026, BEKE-W (02423) officially launched a "Three Must-Dos and Six Prohibitions" self-regulation campaign across its entire platform, reaffirming its neutral market perspective. On the 16th, the platform initiated a voluntary pledge-signing activity for its employees and agents, aiming to steer real estate brokerage services back to their core principles of professionalism and integrity. It has been reported that more than 80,000 agents, store owners, and platform employees have proactively signed the pledge. Some particularly enthusiastic agents even shared images of their signed commitments on social media platforms like WeChat Moments, publicly declaring their stance to "strictly adhere to a neutral market perspective." This "Pledge to Uphold a Neutral Market Perspective" campaign initiated by KE Holdings Inc. represents an upgraded action following the company's release of public conduct guidelines last year. Coming after the platform's internal audits and severe internal penalties issued in cities like Hangzhou, this campaign is a crucial component of the platform's renewed series of advocacy actions reinforcing the "neutral market perspective."

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