The regional brand value of Jingning Apple has reached 17.641 billion yuan. The information was formally released at the 2026 Moganshan World Brand Conference held in Deqing, Zhejiang. "Jingning Apple," with an exceptionally high brand strength score of 896 and a regional brand value of 17.641 billion yuan, firmly holds the second position among national apple brands and has been selected as one of the province's ten core leading geographical indication products.
During the conference, Jingning County was invited to participate in the "Xinhua Index 2026 Summer Release Conference" hosted by the Xinhua Index Research Institute of China Economic Information Service. It was reported that as of May 4, 2026, the Xinhua·China (Jingning) Apple Index stood at 1790.02 points, an increase of 24.01 points or 1.36% from the previous period, maintaining a strong upward trend.
In recent years, Jingning Apple has achieved significant results in brand building, earning nine national-level recognitions and 21 major awards. It has been included in the first batch of the China-EU Geographical Indications Protection List, secured international registration under the Madrid System, and obtained trademark registration in France. Currently, the county's orchard area remains stable at over 1 million mu, with an annual apple output reaching 1.25 million tons. The total output value of the entire industry chain is 13.3 billion yuan, making it the primary and pillar industry for local income growth and prosperity.
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