On July 16th, the "2026 Sina Global Capital Summit," hosted by Sina Finance, was held in Hong Kong. The summit, themed "Rooted in Hong Kong, Vision for the World," gathered leading figures from global politics, business, academia, and research institutions for in-depth discussions on key topics such as global capital market trends, cross-border capital allocation, and the international expansion of technology companies.
The confirmed list of attendees was impressive, encompassing senior political figures, representatives from international financial organizations, top investment banking experts, leaders from leading industries, and pioneering academics. They assembled to discuss new trends in the global financial market.
Yunji Technology's CFO and Board Secretary, Liu Ying, attended the summit and shared her insights during a roundtable forum focused on the theme of "The Global Voyage and Local Roots of Chinese Technology Enterprises."
In her remarks, Liu Ying first outlined Yunji Technology's business focus. A significant portion of the widely recognized hotel delivery robots are produced by Yunji. The company not only provides hardware products but also offers AI agents as backend support, forming a comprehensive human-machine collaborative service system.
Initial Steps for Global Expansion
Discussing the rationale for establishing its international headquarters in Hong Kong, Liu Ying stated that Hong Kong serves as both a "beachhead" and a "training ground" for Yunji's overseas ventures. Its strategic value is primarily reflected in three aspects.
Firstly, the high similarity of scenarios allows for rapid replication of operational experience. Liu Ying pointed out that the market scenarios in Hong Kong are highly analogous to those in mainland China, with shared cultural and language systems. This allows service processes and operational models from the mainland to be directly transferred. Simultaneously, Hong Kong possesses an international perspective. If products and intelligent agents can be successfully implemented and gain recognition there, it significantly boosts the team's confidence for entering overseas markets. Currently, Yunji has established partnerships with several Hong Kong hotel groups, including Guangdong Holdings and Junyi Group, with customer acceptance of the products far exceeding expectations.
The Value of Reference Clients
Secondly, reference clients in Hong Kong possess strong global persuasive power. In B2B business, the value of reference clients is self-evident. Liu Ying candidly noted that while Yunji already serves a vast number of hotels, hospitals, and factories in mainland China, the persuasive power of mainland case studies can sometimes still be insufficient when expanding to overseas clients. However, the ability to showcase reference projects successfully implemented in Hong Kong greatly enhances their validating effect. "When you say you have entered a specific hospital or hotel group in Hong Kong, that validation is more convincing." This logic has already been proven effective during expansions into Middle Eastern and European/American markets.
A Platform for Capital and Connections
Thirdly, Hong Kong is a dual platform for both capital and resources. Liu Ying specifically mentioned that last year, as one of Hong Kong's fourth batch of key introduced enterprises, Yunji Technology accompanied the Financial Secretary on a visit to the Middle East and signed a strategic cooperation agreement with the region's largest OTA platform. "Hong Kong is not just a platform for capital; it is even more a platform for resources," she stated, highlighting that this platform attribute provides powerful linkages for capital and resources to support a company's overseas market expansion.
In summary, Liu Ying concluded that for companies expanding globally, Hong Kong functions both as a training ground and a springboard. The similarity of scenarios facilitates smoother business implementation, the endorsement value of reference projects significantly enhances brand trust, and the dual empowerment of capital and resources provides solid support for venturing into broader international markets. In her view, Hong Kong is precisely the crucial strategic fulcrum for technology companies embarking on their "global voyage."
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