On June 3, Lao Pu Gold fell 3.13% in regular trading, trading at HK$507.5/share, with trading volume of HK$39.4 million, extending a multi-day decline.
On the news front, Citi recently published a report slashing Lao Pu Gold's target price from HK$1,162 to HK$700, a reduction of nearly 40%. The bank cut its FY2027-2028 revenue forecasts by 29%-30% and net profit estimates by 27%-28%. Citi noted that following a February price hike, Lao Pu Gold's premium over traditional gold jewelers has exceeded 55%, leading to the loss of price-sensitive customers. Additionally, the company's Tmall 618 promotional performance came in weaker than expected.
Compounding the downward pressure, market data indicates that same-store sales across Lao Pu's nationwide outlets declined approximately 30% year-over-year in March and April, partly attributed to scalper groups entering an inventory digestion phase after heavy stockpiling in February. Field research shows previously crowded Beijing stores now experiencing visibly sparse foot traffic. While institutions note cumulative January-May year-over-year growth remains above 50%, the May-July traditional off-season adds uncertainty to a near-term sales recovery.
(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)
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