China's Ministry of Culture and Tourism has officially released a new development blueprint for the nation's tourism sector. The plan, formulated with State Council approval, outlines strategic goals for the period up to 2030.
The blueprint sets a target for the domestic tourism market to achieve 8.3 billion person-trips by 2030, with total domestic tourism expenditure reaching 7.7 trillion yuan. It envisions significant progress in building China into a leading tourism nation by that date.
The plan emphasizes establishing tourism as a more solid pillar industry, enhancing its role in stimulating domestic demand, creating jobs, and invigorating the market. It aims for a steady increase in the value-added of tourism and related industries as a proportion of GDP.
Improving public satisfaction is a key objective, with goals to enhance the tourism experience, continuously upgrade public service systems, and make travel more accessible to all. For international tourism, the plan targets 190 million inbound tourist arrivals by 2030, with total spending exceeding $150 billion.
The strategy also seeks to elevate China's global influence in tourism, leveraging it to showcase the country's image and foster cultural exchange. It aims to boost China's capacity and influence in participating in international rule-making for the sector.
The document outlines several key implementation areas. These include optimizing the spatial layout of tourism, cultivating new growth drivers, enriching high-quality tourism offerings, unleashing consumption potential, and improving public services.
Additional focal points are strengthening international exchanges and cooperation, including with Hong Kong, Macao, and Taiwan, promoting efficient governance of the tourism industry, and establishing a robust supporting system.
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