Sony Group's China Deputy Chief Representative and President of Sony (China) Ltd, Yoshida Takeshi, stated to SINA Corp that Sony is focusing on the needs of aging populations and accessibility. At this year's China International Import Expo (CIIE), the company is presenting a privacy-friendly wireless sensing fall detection system designed for home-based elderly care, which identifies falls through wireless signals without requiring wearable devices or capturing images, enabling posture recognition while protecting privacy.
Additionally, Sony supports visually impaired users in participating in video creation through accessibility features such as camera screen readers.
Yoshida Takeshi remarked: "Over the past three decades, Sony's business in China has gradually expanded from local manufacturing to research and development, design, and content creation, walking side by side with Chinese users, creators, and industry partners. We look forward to deepening local collaboration through CIIE, leveraging the advantages of creativity and technology, integrating innovative technologies with the demands of the Chinese market, supporting more Chinese creators to go global, and fulfilling our vision in China of 'inspiring inspiration and passion, co-creating emotions with Chinese dream chasers.'"
During this year's expo, Sony China held a global premiere of its privacy-friendly wireless sensing fall detection system for home-based elderly care. The system was developed locally by Sony China Research Institute, utilizing the impact of human activity on Wi-Fi signal propagation characteristics, combined with channel state information (CSI) and deep learning algorithms to identify fall events and issue alerts. It is suitable for home environments such as bedrooms and bathrooms, as well as elderly care institutions and community elderly care service scenarios, helping caregivers promptly detect falls. Currently, the system has been piloted in Shanghai and is undergoing further validation of its stability and detection accuracy through actual operation.
Sony China Vice President and President of Sony China Research Institute, Takenaka Mikio, stated: "The value of technology must ultimately be reflected in responding to real social needs. China's home and community elderly care scenarios are diverse and have specific demands, providing important innovative soil for the research and development of related technologies and products. We hope to transform cutting-edge research into solutions that elderly people are willing to use, families can trust, and caregivers can easily operate through cross-disciplinary technology integration and open industry-academia-research collaboration. In the future, Sony China Research Institute will continue to take root in China, working with elderly care institutions, communities, and industry partners to explore more possibilities in smart elderly care, so that technological innovation truly serves everyone."
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