Movement Alert｜Booking Holdings Falls 3.05% in Regular Trading, EU Probes Fraud Risks and Ad Transparency

Market Focus10-24 02:49

On October 24, Booking Holdings fell 3.05% in Regular Trading, trading at $156.22 per share, with turnover of $546 million.

The move followed news that the European Commission is investigating whether the company may have breached the Digital Services Act, with scrutiny focused on fraudulent listings, phishing scams, misuse of booking and guest data, and whether paid boosted listings were clearly labeled as advertisements.

The regulator said it will prioritize the probe and may request additional information, conduct interviews or inspections, and pursue further enforcement actions. The development adds to compliance pressure after earlier reports that Booking Holdings was also facing U.S. scrutiny over hotel advertising, reinforcing near-term concerns around platform governance and regulatory risk.

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