HK Stock Movement | EAST BUY (01797) Surges Over 9% at One Point, Shares Accumulate Nearly 30% Gain Over Three Days Following Announcement of Profit Turnaround in First Half Fiscal Year

Stock News02-02 10:32

EAST BUY (01797) surged over 9% at one point during the session, with its share price accumulating a gain of nearly 30% over the past three trading days following its earnings report. By the time of writing, the stock was up 5.1%, trading at HK$28.04, with a turnover of HK$458 million. Recently, EAST BUY announced its results for the six months ended November 30, 2025, reporting total revenue of RMB 2.312 billion, a year-on-year increase of 5.7%; profit attributable to owners of the company was RMB 239 million, representing a turnaround from a loss to a profit compared to the same period last year. Gross profit for the period reached RMB 841.6 million, a 14.5% increase year-on-year, surpassing the revenue growth rate, while the gross profit margin improved from 33.6% to 36.4%. Shenwan Hongyuan believes that due to the company's active promotion of its multi-live-streaming-room and multi-host strategy, continuous development of high-margin self-operated products, and its content advantages within the GEO marketing environment, the gross profit margin for 1HFY26 showed strong improvement.

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profit attributable to owners of the company was RMB 239 million, representing a turnaround from a loss to a profit compared to the same period last year.\nGross profit for the period reached RMB 841.6 million, a 14.5% increase year-on-year, surpassing the revenue growth rate, while the gross profit margin improved from 33.6% to 36.4%.\nShenwan Hongyuan believes that due to the company's active promotion of its multi-live-streaming-room and multi-host strategy, continuous development of high-margin self-operated products, and its content advantages within the GEO marketing environment, the gross profit margin for 1HFY26 showed strong improvement.</p>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"","article_id":"1106837550","we_media_id":"1036600163","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1106837550","pubTimestamp":1769999553,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Stock News","introduction":"Global Stock News First-Time Broadcast","home_visible":1,"id":"1036600163","head_image":"https://community-static.tradeup.com/news/b3bf6d02ad1a6e9e7377eebbb162346a"},"summary":"EAST BUY (01797) surged over 9% at one point during the session, with its share price accumulating a gain of nearly 30% over the past three trading days following its earnings report. 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