Nintendo Targets a Record Year in Switch, Game Sales

Bloomberg2021-03-15

Partners expect game sales to top 250 million units next year Hardware sales are projected to match current year’s or rise Nintendo Co. is gearing up for record software and Switch sales in the ...

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Comments

RonnieSG
2021-03-15
RonnieSG
Nice movement
Wbb
2021-03-15
Wbb
Fun!
- Shibing:
  ok
Iankoh
2021-03-15
Iankoh
Great
Francc
2021-03-15
Francc
Good
ShiyunC
2021-03-15
ShiyunC
Nice
xoxoll
2021-03-15
xoxoll
Help me to like and comment
- Yagami:
  gogogo
- xiaobaii:
  Kindly Like & Comment Please, Thank You Very Much.
- TJKE:
  Liked

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Analysts have forecast console sales would decline next year.\nA series of marquee game releases is expected to drive software sales next fiscal year to 250 million units, far more than the record 205 million units forecast for the current year, according to the partners and suppliers, speaking anonymously as the plans are not public. Analysts have also projected software sales would fall next year.\nSome of the suppliers have been briefed while other partners established their own forecasts based on orders. A Nintendo spokesman declined to comment.\nThe coronavirus outbreak was at first a brake and then an accelerant for Nintendo, choking its supply and logistics before triggering a demand surge with global lockdowns driving people to seek entertainment and escape. 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Much of this year’s lineup of new games remains unannounced.\nThe Switch and Switch Lite continue to sell well, due in part to poor supply of Sony Corp.’s PlayStation 5 and Microsoft Corp.’s Xbox SeriesX released in November, according to Astris Advisory Japan’s David Gibson. But the lack of visibility around Nintendo’s upcoming games slate has prompted skepticism about the company sustaining its recent success.\n“With or without an upgraded Switch, Nintendo’s hardware sales would probably decrease in the year from April,” according to Bloomberg Intelligence’s Matthew Kanterman.\n\nNintendo’s ability to fulfill demand for the Switch will be challenged by the same global chip supply bottleneck that has troubled its rivals. Beyond securing silicon from the likes of Taiwan Semiconductor Manufacturing Co., the Switch maker also faces scarcity of more generic parts like display driver integrated circuits and Bluetooth modules, people familiar with its operations said. Component suppliers said shortages would persist at least until June and the situation may not improve for the rest of the year.\nMakers of NAND flash memory -- the media on which packaged Switch software is sold -- are preparing more units for the coming fiscal year than they supplied in the current one, the people involved in the supply chain said. Software developers similarly are prioritizing the Switch for their upcoming game releases as the console is almost certain to surpass the 100 million units sold threshold, assuring a large audience of potential customers. Nintendo had sold 80 million Switch devices as of the end of 2020.\nGames announced for this year so far include several Pokémon titles and popular third-party games such as Fall Guys by Mediatonic. 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