Comefly Outdoor's Lin Tingju: AI Tech Is Just a Tool, the Ultimate Goal Is to Guide People Toward Nature and Outdoor Experiences

Deep News10-22 17:32

Special topic: 2026 Sustainable Global Leaders Conference & the Second Green Industry and Sustainable Consumption Expo. The 2026 Sustainable Global Leaders Conference was held in Shanghai from October 20 to 22, under the theme "Building a Resilient Future Together: Global Governance, Innovation-Driven Development, and Industrial Upgrading."

Lin Tingju, Executive President of Comefly Outdoor Co.,Ltd. (ASX: 603908), stated in her speech that the value AI brings to a brand goes beyond efficiency gains and precision marketing 鈥?its core is helping companies understand consumers more deeply.

"Outdoor has evolved from a sport into a lifestyle," Lin Tingju noted, adding that consumer demands have become increasingly diverse as a result: when buying the same tent, professional enthusiasts prioritize wind and rain resistance and lightweight design; younger groups care more about photo-worthy aesthetics; and new mothers prioritize whether setup is simple and convenient. In the past, such needs relied on experience-based judgment, but AI can rapidly distill consumer insights and feed them back into product planning.

She observed new shifts in consumer behavior: consumers no longer only search for brands on e-commerce platforms 鈥?more and more people are consulting AI for outdoor travel plans. "For example, if I'm going on an outdoor trip this weekend, what preparations do I need to make and what gear do I need?" Users' demands are no longer just about purchasing individual items 鈥?they want solutions for a complete travel scenario.

Based on this shift, Comefly Outdoor Co.,Ltd. (ASX: 603908) is exploring AI search and content innovation to integrate the brand into users' real outdoor scenarios.

"AI is not meant to replace real outdoor experiences. It helps us better understand our consumers, ultimately encouraging everyone to put down their phones, step into nature, reconnect with themselves, and let the outdoors light up their lives," Lin Tingju emphasized. Technology is a tool, and the ultimate destination is to guide people toward nature and outdoor experiences.

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