In anticipation of "May 15 National Investor Protection Publicity Day," the ICBC Credit Suisse Investor Education Base, adhering to the fundamental political and people-oriented requirements of financial work and aligning with the industry's comprehensive investor protection framework, has collaborated with the Financial Street Community to create the "Brick Heart Investment" immersive financial education themed zone. This initiative, guided by the Beijing Securities Regulatory Bureau, the Beijing Securities Association, and the Industrial and Commercial Bank of China Consumer Rights Protection Office, embodies the philosophy that "every investment, every neighborhood, and every brick tower holds wisdom." It integrates financial knowledge into the fabric of streets, alleys, and everyday life, highlighting the public fund industry's commitment to serving the people and fulfilling its responsibilities in the current era.
Brick Tower Alley serves as the venue for "Brick Heart Investment" financial knowledge explanations.
I. Blending Ancient Charm with Investor Education, Infusing Finance into Daily Life: A Unique IP Inherits a Century-Old Hutong Cultural Heritage Brick Tower Alley, with its century-old cultural heritage, represents a living root of Beijing's hutong culture. It combines the historical沉淀 of the ancient Wansong Pagoda with the literary ambiance preserved in Lu Xun's former residence, where everyday life and scholarly spirit coexist harmoniously. ICBC Credit Suisse deeply explored the historical and cultural essence of the hutong to meticulously create the distinctive "Brick Heart Investment" IP. Drawing from the geographical significance of "Brick Tower" and upholding the original intent of "dedication," it symbolizes a dedicated effort to普及 financial knowledge, protect investor rights, and practice rational investment principles. The project leverages the hutong's original layout, connecting and unfolding along its streets and alleys, seamlessly integrating with the local scenes. Educational content on rational investing, investor rights protection, fraud prevention, asset allocation, and retirement financial planning is cleverly融入 into ancient courtyards and local features. Using culture to convey principles and alleys to传播 knowledge, it establishes a new, profound, strategic, and warm public financial education base浸润 within a century-old cultural context.
II. Deepening Public Welfare for the People, Empowering Neighborhood Streets and Alleys: Creating Nine Interactive Scenes with Every Step Finance serves the people, taking root in daily life. The essence of public financial education lies in being close to the public and融入 into their lives. The entire zone follows a new Chinese aesthetic design, utilizing the hutong's original streets, siheyuan courtyards,特色 shops, and cultural sites to串联 create nine interactive scenes: 【Brick Heart Coffee Corner】: Savor a cup of coffee to understand the deeper meaning of value坚守 and the power of compound interest over time. 【Brick-Specific Incense Pavilion】: Experience the investment wisdom of asset allocation and balanced布局 amidst the elegance of incense. 【Brick Heart Wellness Center】: Follow the principles of traditional Chinese medicine调理 to识别 investment behavioral biases and adhere to suitability principles. 【Investment Shell Eatery】: Taste the logic of asset allocation through diverse culinary experiences. 【Investment Knowledge Study】: Clarify investor rights and obligations within an atmosphere of ink and books. 【Wealth Roots】: Trace the decades-long development journey of the public fund industry in a cultural and creative studio. 【Long-Term Fitness Station】: Strengthen the body to build physical resilience, and maintain long-term holding to accumulate compound interest. 【Brick Tower Harvest Room】: Use farming metaphors like weeding and pest prevention to辨伪防骗 and识别 risks. 【Evening Gathering Courtyard】: Inherit literary heritage and寄托 retirement aspirations in a century-old siheyuan courtyard. These nine core interactive points, along with three random check-in spots and two cultural display walls, transform financial knowledge into tangible experiences融入 daily scenarios like coffee chats, incense appreciation, wellness activities, reading, and散步健身. These are presented in ways the public can understand, are willing to participate in, and乐于接纳. Residents and visitors strolling through the ancient alleys潜移默化 cultivate concepts of rational, value, and long-term investing in a leisurely atmosphere, enhancing their risk辨别能力 and self-protection awareness. Three mobile stations simultaneously conduct巡回宣讲 and常态化科普,下沉 financial education services into streets and扎根 communities, truly achieving widespread, subtle public education.
Brick Tower Alley features "Brick Heart Investment" comics on防范 financial risks.
III. Upholding Mission and Responsibility, Innovating Financial Education Models, and Exploring Practical Industry Benchmarks As a main force in wealth management and a key institutional player in the capital markets, the public fund industry肩负着 the mission of普及 financial knowledge, safeguarding public wealth, and nurturing a healthy market ecosystem in the current era. Investor education is now entering a new phase characterized by场景化,轻量化, and生活化 approaches. Actively meeting investor needs and adapting to industry communication trends is not only an inevitable requirement for financial education work in the new era but also the公募 industry's duty in践行金融为民. The "Brick Heart Investment" zone created by ICBC Credit Suisse顺应 the new trends in industry financial education,深度契合大众 information reception and leisure habits, achieving an organic融合 of hutong culture, daily life, and public financial education.
As a large state-controlled fund company, ICBC Credit Suisse始终恪守 the industry's本源 of "managing wealth on behalf of clients." It actively践行es the industry's social responsibility for investor education,深度探索ing new paths for public financial education through cultural浸润 and场景融合. The company continuously拓宽s the boundaries of financial education传播,助力ing the cultivation of a mature market culture characterized by稳健理性 and坚守 long-term investment. This effort sets a replicable and推广able practical benchmark for industry innovation in financial education and the下沉落地 of inclusive finance.
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