Stock Track | LI NING Soars 5.03% as Flagship "Loong Store" and Premium Product Line Launch

Stock Track12-15

LI NING's stock surged 5.03% during intraday trading on Monday, driven by the grand opening of its global flagship "Loong Store" at Beijing's Sanlitun Taikoo Li shopping district and the debut of its premium Glory Gold Label product line.

The "Loong Store" represents LI NING's innovative retail concept, blending product experience, cultural resonance, and sports heritage. The launch event featured Olympic champions Ma Long and Liu Shiwen showcasing the new collection, which combines performance technologies with minimalist aesthetics for urban wear. The store and product line highlight LI NING's strategic expansion beyond core sports categories, reinforcing its brand ethos and consumer appeal.

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