Recently, the Jiangsu Provincial Market Regulation WeChat account announced the formation of an 80-cluster no-dine-in delivery alliance, selecting three representative demonstration zones for promotion. The Changjian Plaza delivery cluster in Xin Sheng Street, Hanjiang District, was among those featured, with its distinctive practices highlighted. In addition, several national media platforms including China Market Regulation News and China News Service have reported on its model experience.
According to Jin Wen, Director of the Xin Sheng Street Office, the centralized rectification of online food delivery is one of this year's initiatives to address misconduct and corruption issues affecting the public. The street office has focused on the key area of Changjian Plaza, taking a long-term sustainable development approach, addressing both enforcement and improvement, and through systematic standardization and upgrading, solving the regulatory challenges of delivery's hidden corners. The Changjian Plaza delivery cluster is transforming into a model showcase for online food delivery, becoming a delivery hub that the public can trust.
Growing Downward: Underground Space Cultivates a Delivery Cluster
At noon on October 20, during the peak lunch ordering period, the basement-level delivery cluster at Changjian Plaza was bustling with activity, with 68 stalls neatly arranged. Bright storefronts and uniformly standardized pickup counters lined up in a row, with numerous delivery riders weaving through busily. Colorful signs reading FUN Eat Freely and Choose Changjian for Delivery stood out prominently, changing people's traditional impression of no-dine-in delivery zones.
Hou Juanjuan, head of the property department at Changjian Plaza, explained that four years ago, the plaza utilized the basement-level space to renovate exhaust ducts and smoke extraction systems, intentionally laying out a delivery dining area. To date, 68 delivery shops have gathered here, making it one of the larger no-dine-in delivery concentrated operating areas in Yangzhou. Hou noted that with fierce commercial competition, using underground space for differentiated layout and creating new underground consumption scenarios was an innovative attempt by Changjian Plaza.
Xin Sheng Street is located in the commercial core of the western district, surrounded by numerous residential communities with a permanent population exceeding 120,000 and enormous delivery demand. Rather than leaving the space idle, it makes more sense to adapt to residents' needs and create a standardized cluster of delivery shops to form a brand effect. With the joint efforts of Xin Sheng Street and the district market regulation bureau, this delivery cluster came into being, transforming scattered and hidden operations into a centralized and standardized model, giving regulators better tools and making business more sustainable.
Scientific Standardization: From Key Governance Zone to Standard Demonstration Zone
Due to low barriers to entry and high mobility, some stores had issues such as poorly designed kitchen layouts, inadequate pest control facilities, and insufficient hygiene management, leading the area to be designated a key governance zone. Since the beginning of this year, the Hanjiang District Market Regulation Bureau, in conjunction with Xin Sheng Street, has established a work system featuring street coordination, market regulation leadership, multi-party collaboration, and full coverage. Law enforcement officers conducted comprehensive door-to-door inspections, implementing one-file-per-household coded dynamic management, and took legal action against merchants with questionable qualifications or incomplete licenses, identifying dozens of issues and ensuring corrective measures were taken for each one.
The purpose of rectification is not to shut things down, but to promote a virtuous development cycle. Xin Sheng Street adopted a model-led, point-to-area approach, guiding merchants to scientifically divide areas for preliminary processing, cooking, meal preparation, and cleaning and disinfection, while improving drainage and fume purification facilities. Currently, more than 20 model showrooms have been successfully established, becoming benchmarks within the cluster. A restaurant operator in the cluster expressed genuine feeling, saying that now the kitchen is clean and fresh, customers are more confident when ordering, and business is gradually improving.
Today, walking into the Changjian Plaza delivery cluster, store licenses are neatly displayed, kitchen items are orderly arranged, and hygiene conditions have significantly improved. This place has not only solved visible standardization issues but also addressed practical difficulties for merchants and riders through establishing shared warehouses and rider stations.
Smart Empowerment: Open Kitchen Plus AI Monitoring Goes Live in Real Time
With the offline environment improved, how can online supervision keep up? Using digital tools to achieve remote supervision is an essential path to deepening governance and maintaining standards. Regulators are breaking down government-enterprise data barriers, strengthening online qualification verification, and promoting 24-hour uninterrupted real-time supervision. The Hanjiang District market regulation authorities stated they have introduced AI scenario recognition and other new technological tools to advance open kitchen plus AI visual monitoring.
AI can accurately detect signs of rodent activity in the dead of night and automatically identify irregular operations when merchants are busy. Currently, all merchants in the Changjian Plaza cluster have fully integrated into the smart supervision platform, with kitchen surveillance footage uploaded in real time. He Lei, Director of the Xin Sheng Branch of the Hanjiang District Market Supervision Bureau, told reporters that consumers ordering delivery will be able to visually see kitchen processing scenes, and regulators can also achieve real-time warnings and closed-loop handling through the smart supervision platform.
Social Co-Governance: Delivery Riders Become Food Safety Sentinels
Reporters learned that a special auxiliary supervision team is quietly playing a role — the delivery riders who shuttle through the cluster every day to pick up orders. One rider resting at the rider station told reporters that they know best which kitchens are clean and which operations are not up to standard. In the past, delivery riders often had to go directly into kitchens when picking up orders, which not only affected merchant operations but also easily caused cross-contamination.
Now, the Changjian Plaza cluster has set up unified pickup counters, allowing riders to quickly collect orders without entering the kitchen. More importantly, the transparent windows at the pickup counters and the open kitchen display screens allow riders to intuitively see real-time kitchen footage. Tang Yongjun, Deputy Director of the Xin Sheng Street Office, introduced that the street office, together with the community, has proactively incorporated delivery riders into the food safety social co-governance system, encouraging riders to report food safety issues discovered during order pickup; for verified valid leads, market regulation authorities will handle them according to law and provide corresponding rewards.
One rider said the pickup environment is now much cleaner and their delivery mood has improved. From passive order pickup to active supervision, delivery riders are transforming from bystanders to participants in food safety governance, becoming mobile sentinels guarding delivery food safety.
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