Recently, the fourth "Central Enterprises Consumer Assistance Rural Revitalization Week" exhibition was held in Beijing, guided by the Social Responsibility Bureau of the State-owned Assets Supervision and Administration Commission. China National Gold Group Gold Jewellery Co.,Ltd. made a remarkable appearance alongside Xincai County in Henan Province and Zhengfeng County in Guizhou Province, showcasing over 70 specialty agricultural products.
Compared to previous exhibitions, the China National Gold Group pavilion this year adopted a dual narrative structure from "granary to gold county," presenting rural revitalization achievements in a three-dimensional manner. Xincai County, as a benchmark of the Central Plains granary, showcased the abundant products of modern agriculture through a combination of grains and cereals. Zhengfeng County leveraged the brand advantages of "China's Gold County" to launch a matrix of specialty agricultural products.
Notably, the exhibition featured the first concentrated display of China National Gold Group Gold Jewellery Co.,Ltd.'s assistance achievements in recent years, including instant porridge ingredients and fresh agricultural products guaranteed by intelligent cold chain technology, black grain series cultivated by comprehensive agricultural demonstration parks, and dried fruit products derived from dragon fruit deep processing, forming a complete industrial chain display from field to workshop.
According to statistics, during this "Rural Revitalization Week," China National Gold Group Gold Jewellery Co.,Ltd. made cumulative direct purchases of over 1.5 million yuan both online and offline, an increase of nearly 70% compared to the third "Rural Revitalization Week."
On September 23, the group company simultaneously held the "Golden Heart Reflects the Moon, Warmth for Thousands of Families" National Day and Mid-Autumn Festival assistance activity at its headquarters building and the China Gold Technology Innovation Base. Cadres and employees in Beijing participated together to support the assistance efforts. At the event, participants actively tasted and purchased specialty agricultural products from Xincai County and Zhengfeng County, voluntarily taking on the responsibility of supporting rural revitalization. Employee personal purchases on that day reached nearly 20,000 yuan.
Subsequently, the group company headquarters and relevant subsidiary enterprises will establish designated assistance agricultural product display stands in restaurant cafeterias and other venues, implementing multiple measures for long-term and sustained agricultural assistance.
Over the years, China National Gold Group Gold Jewellery Co.,Ltd. has invested a total of 600 million yuan and implemented 292 assistance projects in areas including agricultural industry, infrastructure, education, and healthcare, helping Xincai County and Zhengfeng County successfully achieve poverty alleviation.
Looking forward, China National Gold Group Gold Jewellery Co.,Ltd. will continue to shoulder the responsibility of rural revitalization through practical actions, adopting a "dual-drive" model of consumer assistance and industrial assistance to contribute more golden strength toward achieving the goals of "strong agriculture, beautiful countryside, and prosperous farmers."
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