Bilibili New Year's Eve Gala Hits 350 Million Peak Viewers with Over 250,000 Overseas Audience

Deep News01-01 09:31

On the evening of December 31st, Bilibili's (hereinafter "B站") 2025 New Year's Eve Gala was officially broadcast.

B站 disclosed data showing that the peak viewership for the gala's live stream on its platform reached 350 million, with over 250,000 overseas users tuning in from more than 200 countries and regions globally, while real-time danmu (bullet comment) interactions exceeded 10 million. Within 24 hours of the broadcast, the cumulative play count for user-generated secondary creation videos related to the gala surpassed 100 million.

The gala featured a series of classic IPs such as "Journey to the West," "Lotus Lantern," "Magic Phone," "KO One," and "Chinese Paladin," and invited singers including Liu Huan, Zhou Shen, Shan Yichun, Angela Zhang, "Fruit Sister" Katy Perry, and "Crouching Girl" Carly Rae Jepsen, blending symbolic content that resonates with multiple generations like the 80s, 90s, and 00s.

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