Shares of mall operator Agora, Inc. surged 6.78% on Monday, following the announcement of an upcoming pop-up market event called Brightspot Market being held at Agora Mall in Jakarta from September 27 to October 6, 2024.
The Brightspot Market is an urban lifestyle pop-up market that aims to bring together various curated brands and attract visitors to the mall. The event is expected to drive significant foot traffic and sales for Agora Mall, located in the prominent Thamrin Nine development.
According to Brightspot Market founder Anton Wirjono, the event aims to accommodate 60,000 to 80,000 visitors, surpassing the 50,000 visitor target at their previous event. Agora Mall's Director of Lifestyle, Sandrina Martin, expressed excitement about the collaboration, stating that the urban lifestyle concept aligns well with the mall's focus on sports, lifestyle, and entertainment.
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