The latest data from Sina Finance's "Liquor Price Report" shows that the average retail prices of major products from nine leading liquor companies in China experienced a slight decline on Friday. If one bottle each of the top ten products were bundled together, the total price today would be 9,246 yuan, down 8 yuan from the previous day. Recent market adjustments post-Double 11, along with supply chain and platform governance factors, have led to a consolidation phase in pricing.
Qinghua Lang stood out with a price increase of 3 yuan per bottle, defying the broader trend. Crystal Jiannanchun and Qinghua Fen 20 continued their upward momentum, rising by 2 yuan per bottle. Wuliangye's Eighth-Generation Pu Wu saw a modest increase of 1 yuan per bottle. On the downside, Gujing Gong Jiu 20 and Xijiu Junpin led the declines, dropping by 5 yuan per bottle each. Kweichow Moutai's Feitian dipped slightly by 1 yuan per bottle, while its premium variant fell by 3 yuan per bottle. Yanghe's Dream Blue M6+ edged down by 2 yuan per bottle. Luzhou Laojiao 1573 remained unchanged from the previous day. Overall, the market exhibited narrow-range consolidation.
The "Liquor Price Report" introduced a new product on November 18—Kweichow Moutai's premium variant—bringing the total tracked products to ten. Today, the premium Moutai is priced at 2,384 yuan per bottle. Historical data since October 29 shows that its retail price experienced a notable drop in early November, stabilizing after Double 11 before today's slight decline.
In key research reports on the liquor market, CITIC Securities highlighted in its "2026 Food & Beverage Investment Strategy Report" that economic recovery remains the core factor influencing the liquor industry's trajectory. Currently, weak market sentiment has pushed valuations to historically low levels, significantly improving the sector's margin of safety. Liquor companies are enhancing shareholder returns through higher dividend payouts and share buybacks, while also boosting internal motivation via major shareholder purchases and employee incentive programs. The industry's high profitability, strong free cash flow, and brand value remain intact, making leading liquor firms attractive long-term investments. Investors are advised to focus on three types of companies: 1) dominant players with strong brands, low valuations, stable demand, and clear competitive advantages; 2) regional operators with deep market penetration and room for margin improvement; and 3) high-growth potential companies.
Sina Finance's "Liquor Price Report," launched on November 10, is China's first real-time tracking system for the average retail prices of major liquor products, providing objective, accurate, and traceable data on premium liquor market prices.
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