Data collected over the past 24 hours by the "Liquor Price Insider" shows that the average terminal retail prices for major Chinese baijiu products continued to decline overall on May 22nd. If one bottle of each major product were packaged and sold together, the total price today would be 9,957 yuan, a decrease of 11 yuan from yesterday, marking the lowest point in nearly nine days. The market has continued to consolidate after falling below the 10,000 yuan threshold, with subdued trading sentiment at the terminal level, and significant divergence in the performance of core products remains evident.
Among the 11 major baijiu products today, three rose, seven fell, and one remained flat, with the losers holding an absolute advantage. On the rise, Qinghua Lang led with an increase of 5 yuan per bottle, returning to the 710 yuan threshold and matching its highest price record for the month. Wuliangye Pu Wu Eighth Generation rose by 2 yuan per bottle, while Wuliangye 1618 saw a slight increase of 1 yuan per bottle. On the decline, Yanghe Dream Blue M6+ led the losses, falling by 6 yuan per bottle and erasing all gains from the previous day. Guojiao 1573 dropped by 4 yuan per bottle, declining for the fourth consecutive day and moving further away from the 900 yuan threshold, retreating to a monthly low. Feitian Moutai, Premium Moutai, Gujing Gong Gu 20, and Crystal Jiannanchun each fell by 2 yuan per bottle. Gu 20 experienced its fourth consecutive decline, reaching a new monthly low, while Crystal Jiannanchun matched its lowest price record in nearly a month. Xijiu Junpin saw a slight decrease of 1 yuan per bottle, falling back again to the second-lowest monthly level. The price of Qinghua Fen 20 remained unchanged from the previous day, matching its lowest monthly price record.
The daily data from "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to authorized distributors designated by liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sampling data consists of actual transaction prices for terminal retail sales handled by these points over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products. Following the official launch of Feitian Moutai at 1,499 yuan per bottle on the iMoutai platform at the beginning of the year (adjusted to 1,539 yuan per bottle on March 31st) and the launch of Premium Moutai at 2,299 yuan per bottle on January 9th (adjusted to 2,359 yuan per bottle on May 16th), the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volumes, and we have incorporated verifiable prices into the calculation of the terminal retail prices for these two products.
In significant news for the baijiu industry, Kweichow Moutai Co.,Ltd. released an announcement last night regarding board succession and executive appointments. The company's fourth board of directors, at its eighth meeting for the 2026 fiscal year, reviewed and passed a proposal for board succession, nominating Chen Hua, Wang Li, and Zhou Xue as candidates for directors of the fifth board of directors, and nominating Guo Tianyong, Sheng Leiming, and Wang Xin as candidates for independent directors. The company also appointed Yu Siming as board secretary. The announcement indicates that Chen Hua currently serves as Party Secretary, Chairman, and Director of Moutai Group, as well as Party Secretary, Chairman, and Director of Kweichow Moutai Co.,Ltd. Wang Li currently holds the positions of Deputy Party Secretary, Vice Chairman, Director, and General Manager of Moutai Group, and serves as Deputy Party Secretary, Director, and Acting General Manager of Kweichow Moutai Co.,Ltd. Zhou Xue is currently the Director of the Legal Compliance and Risk Management Department of Moutai Group, Deputy Secretary-General of the Moutai Strategy Research Institute, Director of Kweichow Moutai Sales Co., Ltd., and Director of Kweichow Moutai Co.,Ltd. Yu Siming currently serves as a Member of the Party Committee, Chief Financial Officer, and Board Secretary of Kweichow Moutai Co.,Ltd., as well as Party Branch Secretary and Chairman of Kweichow Moutai Group Finance Co., Ltd.
Comments