On October 20-22, by the banks of Shanghai's Huangpu River, the 2026 Sustainable Global Leaders Conference returns once again. Nobel Prize and Turing Award winners will take the stage to share their visions of the future of technology and its trends, and the internet-famous professor who "rescues" people from the era of anxiety and involution — Macfarlane — will hold a live dialogue with Xiang Biao!
Limited seats available, first come first served. Let us embark together on this journey toward sustainability! [Click to register] Reposted from: Gansu Provincial Market Supervision Administration.
Recently, the Provincial Market Supervision Administration issued the "Gansu Province Advertising (Digital Advertising) Industrial Park Certification and Management Measures," conducting a comprehensive revision of the "Interim Measures for the Management of Gansu Province Advertising Industrial Parks" implemented in 2019, proactively adapting to the new trends in the digital transformation and development of the advertising industry, improving the management systems for the certification, construction, and operation of provincial-level advertising (digital advertising) industrial parks, and promoting the digital and clustered development of the province's advertising industry.
In order to thoroughly implement the "Opinions of the State Administration for Market Regulation and Five Other Departments on Vigorously Promoting the High-Quality Development of the Advertising Industry in the New Era," the "Opinions of the General Office of the Gansu Provincial People's Government on Promoting the Development of the Advertising Industry," and other related policies, and to respond to the development needs of new digital advertising business formats, the Provincial Market Supervision Administration, through on-site research and multiple rounds of soliciting opinions from the industry and municipal and prefectural regulatory authorities, identified the institutional shortcomings in the implementation of the original interim measures and completed the revision work.
The new measures add a certification category for digital advertising industrial parks, clarifying quantitative indicators such as the proportion of digital advertising enterprises and revenue scale, filling the institutional gap in the digital advertising business format.
The "Measures" optimize the application and certification conditions by relaxing the approval authority for park establishment to relevant departments at the county level and above, broadening the application channel for county-level industrial foundation parks; innovate the park development model by supporting the grafting of advertising industrial parks onto cultural and technological industrial parks, encouraging the exploration and development of virtual advertising industrial parks, advertising computing power data processing centers, and other new types of carriers, enriching the forms of industrial clustering. The processing time limits for application supplementation, on-site assessment, public announcement and approval, and other procedures are refined to enhance the practicality of the policy.
The "Measures" establish a dynamic evaluation and management system with a re-evaluation every two years, detailing the systems for reporting major matters and annual operational submissions, and clarifying the circumstances for supervisory talks, rectification orders, and qualification revocation. Certified provincial-level parks may enjoy support policies at all levels in accordance with regulations, and high-quality parks will be recommended on a selective basis to apply for national advertising industrial parks.
After the implementation of these "Measures," they will effectively gather elements of the advertising industry, give play to the function of the advertising industry as a producer service, and empower the high-quality economic and social development of the entire province.
Comments