Kuaishou Launches Year-End Shopping Festival

Deep News12-03

On December 3, Kuaishou officially kicked off its year-end shopping festival. From December 3 to December 31, the e-commerce platform will host a series of themed promotions, including Winter Warmth Season, Winter Solstice Nourishment Season, and Holiday Gifting Season.

During the event, users can claim exclusive coupons worth up to 310 yuan and receive live-streaming room discounts capped at 600 yuan. In the general merchandise section, shoppers can participate in flash sales with items starting at just 1 yuan and enjoy official instant discounts, with prices as low as 25% off.

Merchants, meanwhile, stand to benefit from platform subsidies, category-specific coupon incentives, and a "million-yuan red envelope rain" promotion.

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