At the 2026 Shaanxi University Media Convergence Development and Construction Seminar, held recently at Xidian University's Chang'an Campus, the Sina Weibo platform released its 2025 rankings for university accounts in the province. Xi'an Peihua University was awarded the title of "Most Influential Official University Weibo Account in Shaanxi Province," ranking within the top ten in the province and standing as the only institution of its type to receive this honor.
Serving as a core platform for the university's online ideological and political education, fostering consensus among faculty and students, and supporting their growth, the official Weibo account of Xi'an Peihua University has been operational for 15 years. It has published over 50,000 posts and amassed more than 300,000 followers, establishing itself as one of the longest-running and most influential official university accounts among similar institutions in Shaanxi.
The university adheres to a "three integrations" approach: combining platform development with public opinion management, university guidance with student initiative, and value orientation with demand orientation. With a focus on content as the foundation and technological empowerment as support, the university strives to build an online educational ecosystem that integrates ideological depth, convenience, and service.
In content creation, the university rigorously follows the "three excellences" standard—excellent content, precise dissemination, and brilliant expression. It has developed a series of branded features such as "Welcome Season Micro-Topics," "Peihua Interactive Show," "Emulating the Exemplary," and "Micro-Class Under the National Flag." Several original topics have trended on Weibo's local hot search lists, with total topic views exceeding ten million.
Regarding platform strategy, the university uses its official Weibo account as the "core engine," coordinating with official WeChat, Douyin, and Bilibili platforms to form a communication matrix characterized by "dual-micro resonance and multi-platform synergy." Today, the Weibo platform has evolved into a comprehensive online educational space that integrates news publicity, faculty-student interaction, alumni networking, highlight promotion, campus services, growth guidance, and positive energy dissemination.
It not only promptly communicates the university's developments but also conducts ideological guidance, academic culture cultivation, and humanistic care using a discourse system that resonates with young people. It has become a vital bridge connecting faculty and students, serving society, and promoting core socialist values.
This award affirms the university's long-term emphasis on online ideological and political work and its active practice of the online mass line. It also provides strong momentum for further deepening the connotation of online education. The university will continue to leverage new media platforms, including its official Weibo account, to explore new pathways and paradigms for online education, consolidate and expand mainstream ideological discourse, and contribute "Peihua wisdom" and "online strength" to the fundamental mission of fostering virtue through education.
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