MINISO Releases 2025 ESG Report: 26% Revenue Growth, Enhanced Gender Diversity, and New Solar Capacity Cutting 6,600 t CO₂

MINISO’s 2025 ESG report shows revenue grew 26.20% to RMB 21.44 billion, supported by gross profit of RMB 9.65 billion and a 45.0% margin. Adjusted net profit rose 6.50% to RMB 2.90 billion.

Over the year, the group expanded to 8,151 MINISO stores (4,568 in mainland China; 3,583 overseas) and 334 TOP TOY outlets, while female executives now account for 55.0% of senior management and 25% of the board. Total headcount reached 8,329, with women representing 65.3% of employees.

On climate action, total Scope 1 + 2 emissions were 14,167 t CO₂e, equal to 0.66 t CO₂e per RMB million of revenue. Two logistics parks installed 77,000 m² of rooftop solar panels, generating 12.5 million kWh a year and cutting 6,600 t CO₂. Headquarters added 5 kW of PV capacity, forecast to produce 5,000 kWh and avoid 2.7 t CO₂ annually. All dedicated delivery vehicles now run on electric or other new-energy powertrains.

Resource-efficiency initiatives included:

• Energy – office-area electricity intensity reduced 41.6% from the 2022 baseline to 134.3 kWh per RMB million of revenue. • Water – companywide leakage rate held below 1%; annual consumption was 97,563 m³. • Waste – compliant recycling rates reached 100% for hazardous waste; 25 t of packaging paper saved via lighter designs and reusable plastic boxes.

Product innovation focused on sustainable materials: 53 SKUs obtained “Biodegradable” certification, 71 Tritan cup SKUs replaced PC plastic, and eco-friendly PEN PEN plush toys incorporated 580 kg of recycled PET. Reusable, FSC-certified or recyclable packaging is being rolled out across new launches.

Supply-chain oversight intensified with 100% of suppliers signing anti-bribery commitments and over 1,500 on-site social and environmental audits completed. ISO 9001 certification now covers 1,177 suppliers, while 414 hold ISO 14001.

Community investment reached RMB 3.00 million, spanning support for children, women’s health and animal welfare. Key programmes included the “Red Power” initiative, supplying sanitary products and health education to rural girls, and a RMB 10 million Pet Protection Foundation established with Beijing-based partners.

No major environmental or labour violations were reported during the year. The board links ESG outcomes to executive variable pay, and the group commits to keeping office electricity-related CO₂ below the 2022 baseline of 134 kg per RMB million of revenue, already reduced to 71.6 kg in 2025.