Stock Track | Trade Desk Soars 5.96% in After-Hours on Nexxen Partnership for CTV Home Screen Access

Stock Track03-05 06:46

Trade Desk Inc. (TTD) shares surged 5.96% in the after-hours session on Wednesday, following the announcement of a significant new partnership in the connected TV (CTV) advertising space.

The stock movement comes after Nexxen International disclosed in its quarterly earnings report that it has partnered with The Trade Desk and V in the first quarter of 2026. The collaboration will bring programmatic access to V-powered CTV original equipment manufacturer (OEM) home screen inventory within The Trade Desk's Ventura Ecosystem.

This partnership expands The Trade Desk's capabilities in the rapidly growing CTV advertising market, providing advertisers with new programmatic access to valuable home screen inventory on V-powered devices globally. The deal represents a strategic expansion of The Trade Desk's ecosystem and could enhance its competitive position in the digital advertising landscape.

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