Since the National Reading Promotion Regulations took effect on February 1, 2026, Yunnan Xinhua Bookstore Group, a subsidiary of Yunnan Publishing Group, has continued to serve as a primary force, channel, and platform in publishing and distribution. The group has consistently improved reading service systems, innovated reading promotion methods, and expanded spaces for public reading, fostering a culture of "loving books, reading good books, and reading wisely" across Yunnan.
Yunnan Publishing Group regards serving national reading as a key responsibility. Focusing on its core publishing business, the group has continuously strengthened content development. It actively promotes the publicity and distribution of key theoretical publications, helping innovative Party theories reach grassroots communities and the public. At the same time, it has released a series of high-quality publications with distinct themes and outstanding quality to meet the spiritual and cultural needs of the people, ensuring a steady supply of excellent reading materials.
Leveraging its comprehensive province-wide distribution network and reading service system, the group has organized diverse activities such as the "Diligent Reading Plan" and the "365 Reading Plan." Regular offline events, including book sharing sessions, thematic book fairs, reading exchanges, and cultural benefit programs, have been held consistently. Signature initiatives like the Spring City Book Fair, Four Seasons Reading, and thematic book recommendations have made reading an accessible, experiential, and shareable cultural lifestyle for the public.
In response to changes in communication methods and reading habits, Yunnan Publishing Group has further integrated online and offline reading services. Through live-streamed book recommendations, mini-program purchases, community referrals, and new media outreach, reading promotion has transcended time and space limitations, reaching a broader audience.
The group has also focused on key demographics such as minors, teachers, and grassroots communities, continuously advancing services like campus reading programs, reading training, and cultural benefit activities. Relying on its 451 physical outlets across 16 prefectures and 129 counties in Yunnan, Yunnan Xinhua Bookstore has strengthened its reading service infrastructure, enhancing the cultural capacity and public service functions of its brick-and-mortar stores.
Major flagship stores, including Kunming Book City, Dianchi Book City, and Lijiang Book City, have undergone upgrades, transforming from traditional book retail spaces into integrated cultural venues combining book sales, reading experiences, cultural activities, and creative displays. These locations have become important cultural hubs for public reading, learning, and leisure.
Through mobile bookstores, grassroots outlets, and "1-Square-Meter Book Corners," reading services have been extended to villages, communities, and schools, ensuring that even residents in remote areas have easy access to reading resources.
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