During the 2026 May Day Golden Week, the national real estate market experienced a broad-based upswing, marked by exceptionally strong trading activity. Yuexiu Property (00123) delivered a standout performance, achieving single-day sales of 1.6 billion yuan on the final day of the holiday period. Over the entire Golden Week, the company accumulated total transactions worth 5.5 billion yuan, posting results that captured significant industry attention.
In its home market of Guangzhou, Yuexiu Property realized sales exceeding 2.2 billion yuan, accounting for nearly one-sixth of the city's total transaction volume. The company saw robust sales across its entire product portfolio, including luxury, upgrade, and entry-level housing segments, establishing itself as a key benchmark for bolstering market confidence.
Data from Guangzhou Centaline Property revealed that monitored key projects in Guangzhou averaged 277 visitor groups and approximately 14.4 transactions per site during the May Day period. These figures represent increases of 35% and 23%, respectively, compared to the same holiday last year. Multiple popular projects by Yuexiu Property outperformed the broader market: Yuexiu Hongjing Terrace attracted over 400 visitor groups and recorded 38 transactions; Yuexiu Yuejin Terrace welcomed more than 800 groups and secured 51 deals; Yuexiu Guanyue averaged nearly 100 daily visits, with sales approaching 100 million yuan; the Renrendong Wanbo Hezhen project in Panyu drew close to 1,000 groups and achieved 45 transactions; and Yuexiu Binhai Flower City in Nansha received 211 groups and registered 48 reservations.
The strong sales momentum was not confined to cities that had recently introduced new policies. Beyond Guangzhou, Yuexiu Property's projects in several key cities nationwide also saw a simultaneous surge in both visitor traffic and transaction volumes. Popular developments in major cities such as Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, and Zhengzhou reported bustling sales centers and vigorous sales activity during the holiday. Homebuyers demonstrated noticeably shorter decision-making cycles, and the pace of market confidence recovery exceeded industry expectations.
Reports indicate that Yuexiu Property's high-end project in Beijing, Puyue, received nearly 300 visitor groups and recorded 12 reservations, with a total value of approximately 222 million yuan. The upgrade-oriented project Guoyu Xingcheng attracted 210 groups and secured 17 reservations. In Shanghai, the Waitan Yue project saw a concentrated influx of potential buyers from Jiangsu and Zhejiang provinces, resulting in holiday reservations worth 170 million yuan; its 238-square-meter units were nearly sold out. In Hangzhou, the large-scale TOD projects Xingman Yunzhu and Xingman Herun together welcomed over 500 groups and closed nearly 60 transactions. The Ruxi Huayuan project attracted more than 300 groups and achieved sales of 120 million yuan. In Chengdu, Yuexiu Tianyue Yuncul III received over 800 groups and generated transaction values around 120 million yuan. In Zhengzhou, Tianyue Jiangwan recorded 670 visitor groups, 46 transactions, and sales exceeding 70 million yuan.
Several notable purchasing stories emerged, serving as vivid illustrations of this round of market recovery. A client from Nanjing, motivated by asset allocation needs, specifically traveled to Guangzhou during the holiday and ultimately purchased a 214-square-meter unit in the Pazhou South TOD project, located in the core Pazhou CBD area. A Beijing resident, initially without plans to buy, visited the Puyue sales center casually but was persuaded by the project's 188-square-meter unit quality and technological features. Needing to leave the city the next day, he promptly returned home to gather documents and arrange funds, completing the online signing process the same day. In Guangzhou's Nansha district, a buyer utilizing a housing voucher purchased three residential units and two parking spaces at Yuexiu Binhai Flower City in a single transaction, achieving an upgrade for his six-member household and exemplifying how housing vouchers are stimulating upgrade demand.
Industry analysts noted that this year's May Day property market exhibited five key characteristics: exceptionally high viewing activity, a sharp rise in signed transactions, a leading recovery in first-tier cities, concentrated entry of upgrade buyers, and ongoing policy support. This represents a rare, comprehensively strong momentum not seen in recent years. Rather than a short-term, isolated surge, this upturn reflects genuine market warming driven by the combined effects of concentrated policy benefits, the release of pent-up demand, and rapidly improving market expectations.
Notably, there is a broad consensus within the industry that this May Day market recovery is not a fleeting phenomenon but a significant signal of market stabilization and rebound. A recent research report from China Securities Co., Ltd. indicated that the latest round of property market policies will provide substantial support for market volume and prices, with the trend of arresting declines and stabilizing the real estate market expected to become more entrenched.
Further analysis suggests that the current market warmth is sustainable. On one hand, pent-up demand for housing upgrades and essential purchases, accumulated over nearly two years, has entered a period of concentrated release. On the other hand, the central government's clear stance on providing policy support, persistently accommodative credit conditions, and the steady advancement of urban renewal strategies are expected to lay a solid foundation for the long-term, healthy, and stable development of the real estate market.
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