American luxury home furnishings brand RH and the Mercedes-AMG PETRONAS Formula One team have announced a new multi-year global design partnership.
Under the terms of the agreement, RH will serve as the team's "Global Interior Design and Luxury Home Curator," tasked with redesigning the team's hospitality spaces at major Grand Prix destinations around the world. This includes trackside hospitality areas, clubs, and the team's headquarters in the UK. The new environments designed by RH will begin rolling out by the end of 2026, with the Abu Dhabi Grand Prix set to be the first location, followed by expansions to Miami, Monaco, Silverstone, and other key race venues.
RH Founder, Chairman, and CEO Gary Friedman stated that much of the company's success is built on collaborations with the world's top designers and artisans. He noted that the Mercedes-AMG F1 team sets the benchmark for precision, innovation, and performance, making this partnership a natural fit between two organizations that share a common pursuit of excellence.
Mercedes-AMG PETRONAS Team Principal and CEO Toto Wolff said the move aligns with the team's philosophy of partnering with leading brands across various sectors. He added that RH's reputation for design quality and innovation is highly congruent with the team's core values. Team Chief Commercial Officer Richard Sanders further commented that both parties are committed to creating a premium experience for partners, guests, and fans that reflects the high standards of both brands.
Headquartered in Corte Madera, California, RH is a leading American luxury home furnishings and lifestyle brand with operations across the United States, Canada, the United Kingdom, and Europe. The Mercedes-AMG PETRONAS F1 team is based in Brackley and Brixworth, UK, and secured eight consecutive Constructors' World Championships from 2014 to 2021. This cross-industry collaboration extends RH's design aesthetic into the realm of elite motorsport.
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