Movement Alert|MARKETINGFORCE Rises 5.21% in Regular Trading, Board Convenes to Approve Interim Results with AI Business Revenue Up Over 112%

Market Focus08-13 13:24

On August 13, MARKETINGFORCE rose 5.21% in regular trading, trading at HK$48.4/share, with turnover of HK$172 million.

On the news front, the company's board of directors convened today to review and formally approve interim results for the six months ended June 30. According to a prior profit alert, the company expects H1 revenue of RMB 1.858 billion to RMB 2.054 billion, representing year-over-year growth of 100% to 121%. AI application business revenue is projected at RMB 1.068 billion to RMB 1.180 billion, up 112% to 134% YoY. Attributable net profit is forecast to surge 386% to 494% YoY, reaching RMB 182 million to RMB 222 million.

The performance surge is primarily driven by the commercialization of its Full-Stack Token Factory strategy, the launch of AI Agentforce Agent Platform 3.0 boosting client acquisition and average revenue per customer, as well as rising gross margins from the higher-margin AI application segment and continued operational efficiency improvements.

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