EASTROC (09980) announced its 2025 financial results, reporting revenue of approximately CNY 20.866 billion, a year-on-year increase of 31.81%. Net profit attributable to owners of the parent company reached about CNY 4.415 billion, up 32.72% compared to the previous year. Basic earnings per share stood at CNY 8.4907. The company proposed a final cash dividend of CNY 25 per 10 shares (tax inclusive) and a capital reserve transfer of 3 additional shares for every 10 shares held (no bonus shares issued). The total measurable sales volume exceeded 10 billion bottles, successfully achieving the target set at the beginning of the year.
Concurrently, EASTROC entered the top ten of the global soft drink brand value rankings and secured the 44th position on Kantar's 2025 Most Valuable Chinese Brands list. Its core product, "EASTROC Energy Drink," achieved sales that ranked first in China's energy beverage sector, with annual revenue reaching CNY 15.599 billion, solidifying its position as the leading energy drink brand in China. The sports drink "Rehydrate" generated annual revenue of CNY 3.274 billion, joining the ranks of products with over three billion yuan in sales. Other products, including "Fruit Tea" and "EASTROC Coffee," performed strongly, each surpassing CNY 500 million in revenue. The revenue contribution from non-energy drink products increased from 15.9% in 2024 to 25.2% in 2025, marking a successful initial phase of the company's "1+6" multi-category strategy and establishing EASTROC as a comprehensive beverage enterprise in China.
The company continued to expand its nationwide distribution network, with active retail terminals exceeding 4.5 million. It is also actively advancing its internationalization strategy, with products now available in over 32 countries and regions. Multi-dimensional brand-building initiatives, encompassing sports sponsorships, esports collaborations, and targeted endorsement campaigns, have effectively enhanced brand recognition across all product categories among consumers.
On the supply chain front, 10 out of 14 planned production bases are now operational. Through large-scale procurement, automated production, and logistics optimization, the company continues to strengthen its overall cost advantages. The group's proprietary digital infrastructure, including an integrated five-code system and a collaborative supply chain planning platform, consistently enhances precision in channel management, marketing execution, and operational decision-making.
The company further reinforces its innovation capabilities through industry-academia-research collaboration and the launch of new products. It also consolidates its organizational foundation by focusing on talent development and fostering a growth-oriented corporate culture centered on the values of "Simplicity, Integrity, Collaboration, and Striving."
While consolidating its domestic market presence, the company is actively pursuing its global strategy and exploring opportunities in overseas markets. By implementing flexible localization strategies tailored to regional consumer preferences, including adjustments to product formulations and packaging designs, EASTROC has successfully launched locally adapted products in markets such as Malaysia, Vietnam, and Indonesia. Looking ahead, the company plans to further deepen its business presence in Southeast Asia and leverage its listing in Hong Kong to inject new momentum into its global expansion.
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