Stock Track | East Buy Plummets 5.09% Intraday as Goldman Sachs Reiterates Sell Rating Following Profit Warning

Stock Track07-30

Shares of EAST BUY (01797) tumbled 5.09% during intraday trading on Thursday, following a research report from Goldman Sachs that maintained a "Sell" rating on the company and highlighted concerns over its valuation and profitability.

Goldman Sachs stated that despite the company's stable operational performance and expansion of its self-brand product portfolio, its valuation remains elevated relative to growth prospects and industry peers. The investment bank adjusted its forecasts after East Buy issued a profit warning on July 23 and reported fourth-quarter results, raising revenue estimates but lowering net profit forecasts for fiscal 2026 due to higher sales and marketing expenses.

While Goldman Sachs raised its target price for East Buy from HK$12.4 to HK$13.6, the reiterated "Sell" rating and downward revisions to near-term profit expectations appeared to weigh on investor sentiment, contributing to the stock's sharp decline.

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