BLUE MOON GROUP (06993) announced its annual results for the period ending December 31, 2025, showing significant operational improvements. The group achieved revenue of HK$8.409 billion and a gross profit of HK$5.021 billion. The net loss for the year was HK$329 million, representing a 56.1% narrowing compared to the previous year. A final dividend of 10.0 HK cents per share has been proposed.
In 2025, sales of clothing cleaning care products and home cleaning care products remained stable compared to 2024. Conversely, sales of personal cleaning care products increased by 12.8% year-on-year, primarily driven by enhancements in the group's online and offline marketing strategies and the launch of new products.
Sales through online channels and to offline distributors remained steady in 2025 compared to the previous year. Sales to major customers saw an increase of approximately 11.2%, mainly due to improved sales performance with key accounts.
The reduction in loss during the period was primarily attributed to enhanced overall operational efficiency and the positive results from strategic channel investments. Cost optimization and process simplification enabled the group to allocate resources more accurately and efficiently, reducing redundant expenses.
Concurrently, the group continued to invest in new product promotion and knowledge-based marketing. It prioritized achieving full-channel coverage for concentrated laundry detergent and other new products as a core strategic expenditure. The group is committed to popularizing scientific washing methods, expanding consumer reach for new products, and has successfully attracted more new customers from younger demographics. Strategic channel investments have broadened the market coverage of its products and strengthened customer outreach.
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