Moutai CEO States "Sauce Aroma Latte" Did Not Enhance Brand, Luckin Coffee Yet to Comment

Deep News06-11

The annual shareholders' meeting for Kweichow Moutai Co.,Ltd. (ASX: 600519) for the 2025 fiscal year was convened at the company's conference center on June 11th.

Addressing the company's strategy towards attracting younger consumers, General Manager Wang Li of Kweichow Moutai Co.,Ltd. responded that the company will be "extremely cautious" regarding brand collaborations. She reflected on past youth-oriented products like the Sauce Aroma Latte, stating, "Internal discussions concluded that products such as the 'Sauce Aroma Latte' and Moutai chocolates did not serve as an enhancement to the brand. Consequently, Moutai has gradually implemented a 'soft landing' for these products."

As of the latest update, Luckin Coffee Inc. (OTC: LKNCY) has not issued a response to the aforementioned statements.

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