On December 30, iQiyi (IQ.US) announced that its first global offline theme park project, the Yangzhou iQiyi Theme Park, will officially open on February 8, 2026. Simultaneously, it announced that the guests from the variety show "Let's Farm" and new-generation farmers, "Ten Diligent Days," will serve as the Global Ambassadors for iQiyi Theme Park. Zhang Hang, Senior Vice President of iQiyi and General Manager of the Experience Business Department, stated that the positive image of sunshine, youth, and upward spirit displayed by the "Ten Diligent Days" members is deeply loved by the audience. Through hard work and cultivation, they have achieved growth and transformation while laboring on the land, bringing joy, warmth, and companionship to viewers, which highly aligns with iQiyi Theme Park's brand proposition of "You Are the Protagonist, Joy Begins Here." "We look forward to inviting every visitor into the park together with our Global Ambassadors, transforming from viewers into participants and becoming the protagonists of their own joyful stories," he said.
Distinct from traditional outdoor theme parks, the Yangzhou iQiyi Theme Park is positioned as a compact, rapidly iterating, and highly interactive new type of indoor theme park. With "Domestically Created IP + Cutting-edge Technology" as its core feature, it will develop iQiyi's rich library of film and television IPs into diverse and immersive entertainment products. The iQiyi Theme Park constructs a tangible, interactive, and participatory world of film and television IP for visitors, allowing users to truly "step into the show" and personally act out their own storylines.
Currently, the Yangzhou iQiyi Theme Park has entered its final countdown to opening. Seven core experience sections—Full-Sense Theater, Light and Shadow Interactive Space, Immersive Stage Performances, Famous Film/TV Scene Photo Spots, Character Improv Interactions, Social Party Games, and IP-Exclusive Food & Beverage Retail—are in their final debugging stages. Ticket prices and sales will be announced and commence on January 16, 2026.
In the Full-Sense Theater, visitors can courageously venture into the eerie Chang'an Ghost Market from "Strange Tales of Tang Dynasty" to solve mysterious cases, or ride the somersault cloud with the至尊宝 to relive classic plots from "A Chinese Odyssey," fully awakening their sensory experiences. The Light and Shadow Interactive Space utilizes digital technology to recreate dreamlike wonders, making one feel as if they are on the vast grasslands of "My Altay" experiencing the changing seasons, or encountering romantic iconic moments amidst the beautiful sea of clouds from "Love Between Fairy and Devil."
The Immersive Stage Performance area will offer panoramic theatrical shows, recreating breathtaking moments from "Mysterious Lotus Casebook," such as suspended raindrops and fluttering robes in the martial arts world, through stunning live performances and advanced special effects. Furthermore, the Yangzhou iQiyi Theme Park has meticulously recreated numerous famous film and TV scene photo spots. Visitors can not only take immersive strolls through settings like the经典 Gao Qiqiang's old residence from "The Knockout," Zhang Fengxia's small shop from "My Altay," and the canal tea house from "Northward," but also unexpectedly encounter live-action NPCs throughout the park, triggering exclusive hidden storylines and initiating impromptu acting sessions.
An invitation brimming with imagination and joy has been issued for the Yangzhou iQiyi Theme Park · "The Knockout" Gao Qiqiang's Old Residence. Let us collectively anticipate the grand opening of the Yangzhou iQiyi Theme Park, where during the Year of the Horse New Year, we can transform into story protagonists and step into this fantastical world that breaks the fourth wall.
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