To vividly narrate the stories of supply and marketing cooperatives and promote their culture, while further advancing the implementation of the "supply and marketing cooperatives entering scenic spots and villages" mechanism, the 2025 Yangtze River Delta Featured Agricultural Products Huangshan Supply and Marketing Fair will be held from November 7 to 9 in Tunxi Old Street. The event is organized by the Huangshan Supply and Marketing Cooperative of Anhui Province (Huangshan Supply and Marketing Group Co., Ltd.).
Rooted in Huangshan, serving Anhui, and radiating across the Yangtze River Delta, this fair serves as a vital platform to showcase the supply and marketing cooperatives' commitment to serving agriculture, rural areas, and farmers, promoting regional collaboration, and supporting rural revitalization.
Covering an exhibition area of approximately 6,000 square meters, the fair stretches from the west entrance of He Street to the Good People's Pavilion area, featuring four meticulously planned functional zones. These include exhibitions of premium agricultural products, immersive supply and marketing cultural experiences, youth innovation incubation, and regional culinary delights, offering visitors a comprehensive and engaging experience.
The agricultural products exhibition zone, as the core section, boasts a strong lineup, gathering renowned enterprises and high-quality products from Huangshan and Anhui's supply and marketing cooperatives. It also attracts enthusiastic participation from cooperatives across the Yangtze River Delta and other provinces, forming an industrial collaboration matrix that connects the north and south, as well as the east and west. This zone will serve as a key platform for cooperatives to share achievements in rural revitalization, display progress in coordinated development, and deepen investment and trade cooperation.
Additionally, the "Digital Nomads" and College Student Entrepreneurship Market will provide a creative platform for digital nomads, students, and young entrepreneurs to showcase their ideas across various categories. The specialty food zone will highlight local delicacies from participating provinces, cities, and Huizhou, allowing visitors to savor a diverse culinary experience. The live-streaming zone will host influencer product selections and live-streaming competitions to boost the popularity of Huangshan's specialty agricultural products and expand their market reach.
Beyond agricultural products, the fair will feature a variety of interactive activities, including the highly anticipated opening of "Pastoral Huizhou No. 1 Store," on-site interactive experiences, and entrepreneurship events for digital nomads, students, and young people, ensuring high engagement and appeal.
The fair will also welcome special guest Guo Youcai, a city cultural ambassador and Douyin music influencer. From November 7 to 9, during prime time each evening, Guo will promote Huizhou cuisine and culture through live-streamed store visits and interactive sessions, achieving multi-dimensional exposure for Huangshan's city IP, Huizhou cultural IP, He Street commercial IP, Huangshan Supply and Marketing state-owned enterprise IP, and the "Pastoral Huizhou" regional public brand.
The Huangshan Supply and Marketing Fair exemplifies the Huangshan and Anhui supply and marketing cooperatives' dedication to national strategies and their proactive role in driving development. By effectively integrating resources from agriculture, culture, tourism, and commerce, the fair fosters a virtuous cycle of "promoting tourism through agriculture, boosting commerce through tourism, and benefiting agriculture through commerce." It not only serves as a practical platform for agricultural product sales and rural industrial revitalization but also stands as a vibrant showcase of Huangshan's unique charm, Huizhou's profound cultural heritage, and the innovative achievements of China's supply and marketing cooperatives in the new era.
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