"Four New Factory Day" - New Factory Buildings, New Production Lines, New Laboratories, New Products
On September 8, 2025, Solareast Holdings Co.,Ltd.'s Air Energy Industry Company held the "Four New Factory Day" countdown launch ceremony at the new sheet metal workshop at its Shunde base. Chairman Xu Xinjian, President Wan Xuchang, along with all senior executives of the group company, project construction unit representatives, and base employees attended the ceremony. The Lianyungang base also participated simultaneously via video link, jointly witnessing this important moment.
**Strengthening Foundation for Future Success**
**Tackling Key Challenges**
From January to August this year, amid increasingly fierce international market competition and accelerating industry "involution," Solareast Holdings' air energy heat pump export business delivered impressive results: export sales orders increased by over 45% year-on-year, and sales revenue grew by over 20% year-on-year, achieving remarkable counter-trend growth.
While achieving outstanding performance, Solareast Holdings clearly recognizes that to consolidate and expand its advantages, it must directly address and resolve three core challenges: first, how to improve production efficiency and fully unleash production capacity potential; second, how to drive continuous growth in employee income and stimulate team vitality; third, how to create a new pattern of high-quality development and build long-term competitive advantages. Resolving these challenges has become crucial for the company's sustainable development.
**Building Comprehensive Competitive Advantages**
Facing development challenges, Solareast Holdings has precisely formulated a "major customer development strategy" and systematically promoted "Four New" construction - new factory buildings, new production lines, new laboratories, and new products - to build comprehensive competitive advantages.
New Factory Buildings: The newly expanded Building 6 connects with the original Building 1, creating a "large Building 1." Through optimizing production workflows and reorganizing equipment layouts, production efficiency and per-capita output are significantly improved.
New Production Lines: New "water tank production line," "dual-device workshop," and "piping workshop" have been built, with plans to construct a "new electrical control workshop." This gradually shifts core components from external procurement to in-house manufacturing, firmly grasping quality control initiative.
New Laboratories: New "long-term reliability laboratory," "noise laboratory," "rain testing laboratory," and other facilities have been established to comprehensively strengthen control over key indicators such as product reliability and noise control.
New Products: As the core of the "Four New" system, the company has assembled top industrial design teams and product development teams, committed to creating a product matrix that leads customer demands, represents industry innovation levels, and possesses strong international competitiveness.
**Creating New Products with International Competitiveness**
At the launch ceremony, Chairman Xu Xinjian delivered a speech emphasizing that the ultimate goal of constructing new factory buildings, new production lines, and new laboratories is to create new products with international competitiveness, which is fundamental to winning customer trust and leading the market. He stressed that through systematic "Four New" construction, the company will further optimize production processes, enhance product quality, and improve working environments, ultimately achieving the goal of "driving growth with new products, winning markets through innovative design, and empowering brands with technological innovation."
General Manager Yin Yaling of the Air Energy Industry Company called upon all employees to wholeheartedly invest in the preparation work for "Four New Factory Day." By comprehensively improving product quality and customer satisfaction, the company aims to fully demonstrate its strength to the market and win the trust and deep cooperation of more global major customers.
Various construction parties also expressed their commitment, injecting strong momentum into the preparation for "Four New Factory Day."
"Four New Factory Day" is not only a concentrated display of the company's hardware facility upgrades but also an important milestone in the company's strategic layout, marking Solareast Holdings' confident and open approach to fully embrace the arrival of the "major customer era."
Let us look forward to the exciting debut of "Four New Factory Day"!
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