Data collected over the past 24 hours by the Liquor Price Internal Reference indicates that the average terminal retail prices for major Chinese baijiu products showed a divergent trend on March 12. If one bottle of each major product were bundled for sale, the total price today would be 10,606 yuan, an increase of 24 yuan from the previous day, bringing the total to a near five-day high. The overall market remained stable, characterized by moderate price fluctuations.
The market today saw more price increases than decreases among major baijiu products. On the upside, Wuliangye普五八代 and Xijiao Junpin both rose by 6 yuan per bottle, with improved trading activity in distribution channels. Fenjiu Blue & White 20, Gujing Gongjiu Gu 20, and Shuijing Jiannanchun each increased by 4 yuan per bottle. Wuliangye 1618 saw a minor rise of 1 yuan per bottle. On the downside, Feitian Moutai and Premium Moutai both declined by 3 yuan per bottle, showing minor fluctuations within recent ranges. Luzhou Laojiao 1573 dropped by 2 yuan per bottle, while Yanghe Dream Blue M6+ decreased slightly by 1 yuan per bottle. The price for Qinghualang remained unchanged from the previous period.
The daily data for the Liquor Price Internal Reference is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These include, but are not limited to, designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual terminal retail transaction prices processed at each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products for all sectors of society. Since the official i-Moutai platform began selling Feitian Moutai at 1,499 yuan per bottle around New Year's Day and started selling Premium Moutai at 2,299 yuan per bottle on January 9, the new channel's influence on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices released by the Liquor Price Internal Reference follow a calculation rule weighted by actual transaction volume, and quantifiable prices have been gradually incorporated into the calculation of the terminal retail prices for Feitian Moutai and Premium Moutai.
In other significant news for the baijiu industry, the China Liquor Expo recently conducted research in eight key northern cities for alcohol consumption, including Tianjin and Xuzhou, and released three definitive development trends during the industry's current period of deep adjustment: First, the consumption axis is shifting downward, with the mass-market price band becoming the core driver of sales. High-end baijiu priced above 600 yuan remains stable due to brand barriers, while the sub-high-end segment (300-500 yuan) is under pressure. In contrast, famous baijiu standard products priced between 100-300 yuan and plain bottled baijiu around 50 yuan are achieving sales growth due to their cost-effectiveness. The mainstream price range for baijiu used in banquet markets has also shifted down to the 100-300 yuan interval. Second, aroma-type segmentation is occurring, with a notable trend towards lower alcohol content. Strong aroma types remain mainstream, light aroma types are filling the gap left by the receding sauce aroma trend, and sauce aroma consumption is concentrated in specific regions. Mid-to-high-end sauce aroma baijiu maintains solid barriers, but mid-to-low-end products are facing分流 (diversion). Simultaneously, younger demographics and self-consumption scenarios are driving a trend towards lower alcohol content, with the proportion of low-alcohol baijiu increasing in many markets. Third, channel restructuring is accelerating, as traditional models reach their limits, forcing transformation. Liquor merchants are shifting their focus towards ensuring profitability, concentrating on high-turnover products, and introducing non-alcoholic goods. Instant retail platforms are accelerating their布局 (layout), with leading merchants achieving counter-trend growth through refined operations. However, challenges such as the restructuring of forward warehouses and profit pressure仍需关注 (still require attention).
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