Recently, fitness technology company KEEP reached a strategic cooperation agreement with SF INTRA-CITY, with the partnership encompassing online, offline, and rider festival modules.
In terms of online services, KEEP has opened team version services called "SF INTRA-CITY Rider Sports Circle" for delivery riders. This platform not only provides course resources for riders but also displays rider fitness data rankings, enhancing motivation and sense of achievement among riders. Operationally, riders can access through the "Rider Health" section within the SF INTRA-CITY Rider APP, download the KEEP APP, and complete designated fitness tasks through the KEEP platform. It is projected that SF INTRA-CITY riders could generate daily active users of up to 30,000 people for fitness activities.
For offline initiatives, SF INTRA-CITY will organize 8 offline events annually, using KEEP medals as activity incentives. Additionally, during the upcoming Rider Festival, KEEP will provide exclusive gifts for riders.
According to reports, KEEP launched its AI coach Kaka this year, primarily applied in customized fitness program scenarios. Kaka can create personalized training plans and programs based on users' fitness requirements while also supporting basic Q&A functions. SF INTRA-CITY riders can also utilize this product for designated tasks.
In early February this year, KEEP founder Wang Ning stated on the company's 10th anniversary that the company would go all-in on AI in the future. Based on a decade of accumulated sports data and insights, the company aims to transform online fitness from recommendation-based to generation-based, continuing to lead the sports technology industry.
According to previous public information, KEEP plans to upgrade its App 8.0 version once again in 2025, launching a brand new 9.0 AI version. Driven by large language models, the company will focus on creating an AI Agent for the intelligent era. Meanwhile, Kinetic.ai represents KEEP's proprietary model developed specifically for the sports and health vertical sector, marking an industry first. This model was released after training and optimization based on KEEP's extensive sports data accumulation, professional sports knowledge, and foundation models, demonstrating superior performance in the sports and health vertical domain.
Furthermore, KEEP achieved profitability in the first half of 2025, marking the company's first semi-annual profit since its establishment.
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