Reports on July 16th indicate that Jiugui Liquor Co.,Ltd. has recently introduced a new value-added service package for graduation celebration banquets, with the level of service directly linked to the number of tables booked.
Specifically, for a minimum booking of 30 tables, the offer includes a 1:1 ratio of liquor to tables (e.g., 30 bottles for 30 tables) alongside a choice of a dessert station or on-site photography, valued at 1,000 yuan. For bookings of 50 tables or more, the service value increases to 2,000 yuan, allowing hosts to select one benefit from options including a welcome drink service, a dessert station, or photography. If the booking reaches 100 tables, the value of the added services rises to 3,000 yuan.
Inquiries regarding this promotion were made to the company's official customer service and a regional business manager in Beijing. The official customer service representative stated that policies may vary across different regions and advised checking with local representatives for specific details.
The Beijing regional business manager provided further clarification, noting that the current policy for graduation banquets involves offering one complimentary bottle of the same liquor for every two tables booked. Additional benefits may be available for larger orders, but these require specific approval. The manager added that services like dessert stations are not part of the standard offering in that area.
According to publicly available financial data, for the full year 2025, Jiugui Liquor Co.,Ltd. reported annual revenue of 1.108 billion yuan, representing a year-on-year decline of 22.17%. The company recorded a net loss attributable to shareholders of 33.95 million yuan, a decrease of 371.76%.
For the first quarter of 2026, the company achieved revenue of 317 million yuan, down 7.78% from the same period last year, with a net profit of 33.18 million yuan.
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