A new retail outlet named the "Supply and Marketing Store," also called the Jiangning Special Agricultural Products Hall, has opened in Nanjing’s Jiangning District. Established by the Jiangning District Supply and Marketing Cooperative, the store serves as a fresh platform to improve agricultural services and expand sales channels for local farm products. It offers residents a convenient one-stop shopping experience for high-quality agricultural goods while creating new opportunities for local producers to connect with consumers, contributing to rural revitalization efforts.
Located at 1201 Tianyin Avenue, the store benefits from its dense residential surroundings, complete commercial facilities, and accessible transportation. On opening day, the venue attracted large crowds and lively foot traffic. The store features over a hundred types of local specialty agricultural products from Jiangning and partner support regions. Various promotional activities and engaging consumer prize draws further stimulated shoppers' enthusiasm.
To enrich the shopping experience, a "Supply and Marketing Market" event was held outside the store, inviting more than ten local agricultural product companies, suppliers to the store, and Nanjing Gangshan Supermarket to participate. The market brought together a range of high-quality local farm produce and daily necessities, forming an integrated shopping environment that enhanced the opening atmosphere and boosted on-site sales.
As a one-stop destination for quality farm products, the Supply and Marketing Store aims to strengthen the reputation of the supply and marketing cooperative system. It brings together resources from the "Shantian Jiangning" regional public brand for premium agricultural products, specialty items from partner assistance regions, and high-quality produce from across the country. The store functions not only as a display window for distinctive local products but also as a key vehicle for the Jiangning District Cooperative to advance rural revitalization and increase farmers' incomes.
Moving forward, the Supply and Marketing Store will build its brand through differentiated products and quality services. It plans to help local high-quality agricultural products reach broader markets while also introducing specialty products from other regions to local consumers. By meeting rising consumer demand for premium goods, the initiative will continue to expand sales channels for agricultural products, achieving a win–win outcome that benefits both farmers and shoppers, and further highlighting the cooperative's commitment to serving agricultural communities.
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