Sina Finance's "Liquor Price Insider" is now officially launched, providing comprehensive access to the real market prices of renowned baijiu brands. Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours indicates that the average terminal retail price for ten major baijiu products experienced a slight rebound on January 15th. If one bottle of each of the ten major products were bundled for sale, the total price today would be 8,941 yuan, an increase of 16 yuan from the previous day. The market is showing an upward correction after a brief period of consolidation, with structural fluctuations and divergent price movements aligning with the current industry adjustment phase. The market's divergent structure was pronounced today, with five products rising, three falling, and two remaining flat; however, prices for core products saw a pullback. Among the gainers, Qinghua Lang led the increase, rising by 14 yuan per bottle compared to the previous day, with its price showing recent volatility; Xijiu Junpin followed closely, increasing by 11 yuan per bottle. Gujiao 1573 and Yanghe's Dream Blue M6+ saw increases of 7 yuan and 6 yuan per bottle, respectively. Crystal Jiannanchun's price edged slightly higher, up by 1 yuan per bottle. Among the declining products, Feitian Moutai and Jingpin Moutai led the drop, falling by 10 yuan and 8 yuan per bottle compared to yesterday, respectively. The pullback in these two core products is primarily related to the i Moutai platform's launch of affordable 2026 Feitian Moutai and the pricing anchor effect of Jingpin Moutai beginning to influence retail terminals. The price of Wuliangye's普五八代 decreased by 5 yuan per bottle. The prices for Qinghua Fen 20 and Gujing Gong Wine's Gu 20 remained unchanged from the previous day. The daily data for "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual transacted terminal retail prices from these points over the past 24 hours, striving to provide an objective, authentic, scientific, and fully traceable dataset on the market prices of famous baijiu for the public. Following the official i Moutai platform's launch of Feitian Moutai at 1,499 yuan per bottle after New Year's Day and the launch of Jingpin Moutai at 2,299 yuan per bottle on January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices published by "Liquor Price Insider" adhere to a calculation rule weighted by real transaction volumes, and measurable prices are increasingly being incorporated into the calculation of the terminal retail prices for Feitian Moutai and Jingpin Moutai. In significant news for the baijiu industry, Kweichow Moutai Co.,Ltd.'s digital marketing platform "i Moutai" announced the formal commencement of sales arrangements for several core products on January 15, 2026. Among them, six vintage products of Feitian 53%vol 500ml Kweichow Moutai (from 2019 to 2024) will be regularly available for sale at 9:00 AM on the 9th, 19th, and 29th of each month. Additionally, the platform has set daily sales periods: 53%vol 700ml/750ml "Walk Into Series" Kweichow Moutai will be available daily at 9:00 AM; Feitian 53%vol 100ml (i Moutai exclusive) and Feitian 43%vol 500ml Kweichow Moutai will be available daily at 9:09 AM. Consumers can make purchases by logging into the "i Moutai" APP and entering through the "Quality·Moutai" section on the homepage or the "i Buy" menu at the bottom. This systematic product release is a key initiative by Moutai to fulfill its beginning-of-year commitment, continuously optimize market supply through digital channels, and better align with terminal consumer demand, further consolidating its market-oriented direct sales system.
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