Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 14, the average terminal retail prices of 12 major single-product baijiu brands saw nine rise, two fall, and one remain flat, with gainers significantly outnumbering decliners and cumulative gains far outpacing losses, as the overall price floor strengthened again after yesterday's pullback.
On the rising side, Jingpin Moutai gained 2 yuan to 2,468 yuan, continuing to oscillate narrowly around the 2,465 yuan level in recent sessions, with today's price returning once again to a stage high; Moutai 1935 rose 1 yuan to 684 yuan, ending yesterday's flat session with a modest rebound; Wuliangye 1618 added 1 yuan, returning to the 830 yuan mark and extending its recent narrow trading range; Guojiao 1573 surged 6 yuan to 890 yuan, climbing for a fourth consecutive session to hit a near one-month price high; Yanghe Dream of Blue M6+ jumped 7 yuan to 611 yuan, accelerating its rebound with a second consecutive gain and rapidly moving away from recent lows; Gujinggong Gu20 soared 6 yuan to 540 yuan, recapturing previously lost ground, with its price swinging widely in recent days amid alternating gains and losses; Xijiu Junpin rose 3 yuan to 643 yuan, continuing to climb with a second straight gain and steadily establishing itself above the 640 yuan mark; Qinghua Lang gained 5 yuan to 695 yuan, recovering notably after yesterday's sharp drop and once again challenging the 700 yuan level; Crystal Jiannanchun added 3 yuan to 411 yuan, ending a five-session losing streak.
On the declining side, Feitian Moutai fell 2 yuan to 1,794 yuan, marking its eighth consecutive day trading near the 1,800 yuan threshold; Qinghua Fen20 dropped 3 yuan to 397 yuan, losing the 400 yuan mark it had just reclaimed yesterday. On the flat side, Wuliangye Puwu Eighth Generation held steady at 801 yuan, shifting to sideways trading after yesterday's sharp decline, with the 800 yuan level still providing support.
Today's total terminal retail price of the 12 major single products rose markedly, with nine products posting gains and standout increases among gainers, pushing the overall price center noticeably higher. If one bottle of each of the 12 products were packaged together for sale, today's total price would be 10,764 yuan, up 29 yuan from yesterday and marking a seven-day high.
The daily data from "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to liquor companies' designated distributors, social distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all parties with objective, scientific, and fully traceable data on the market prices of major baijiu single products.
With the official iMoutai platform launching sales of Feitian Moutai at 1,499 yuan per bottle for New Year's Day (raised to 1,539 yuan per bottle on March 31 and further to 1,639 yuan per bottle on July 18), and Jingpin Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan per bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of both products has gradually become apparent.
The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by actual transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both liquor products.
On the important news front for the baijiu industry, on October 15, the "Depth of Cultural Heritage, Fragrance of Terroir — Moutai Sauce-Flavor Liquor Culture Promotion and 2026 New Product Launch Event," hosted by Guizhou Moutai Sauce-Flavor Liquor Marketing Co., Ltd., will be held in Guiyang, where the new Huamao product will officially debut. This new product launch comes amid Kweichow Moutai Co.,Ltd. (600519) advancing its "comprehensive shift toward consumers" reform, and Huamao will further pivot to a self-operated system, reaching consumers through more direct means. As an important brand within Moutai's sauce-flavor series liquor lineup, the new Huamao launch will not only further supplement the product matrix but is also seen as a concrete implementation of its value proposition of "returning quality to consumers." With the official release of the new product, Huamao's specific arrangements regarding self-operated channels, consumer outreach, and brand operations will also be further clarified. This adjustment also signifies that Huamao will transition from a traditional channel model to an operating approach more closely aligned with end consumers, with brand development entering a new stage.
Comments