As a world-class mountain tourism destination, Huangshan Scenic Area in Anhui Province has surpassed an annual tourist reception volume of 5.1 million visitors. Confronted with new formats in cultural tourism, fresh challenges in grassroots governance, and evolving visitor expectations, the Huangshan Scenic Area Market Supervision Administration has focused on critical links. Through resource integration, mechanism innovation, and practical application, it has concentrated efforts on four key drivers: "strictness," "intelligence," "training," and "safeguarding rights," progressively building a new pattern of catering safety governance characterized by prevention-first, precision, efficiency, and societal co-governance.
Precision enforcement acts as a firewall for "key control." By creating precise profiles for targeted intervention, the Administration has established a dynamic directory for risk grading of catering establishments. It implements "one file per entity" management for "key operators" with a history of high complaint rates, low food safety quantification grades, or significant online scrutiny. This approach involves a full-chain, closed-loop supervision model combining "focused inspections + administrative interviews + follow-up reviews." Verified illegal activities are investigated and dealt with strictly and swiftly according to law, with the deterrent effect reinforced through the circulation of typical case studies.
Focusing on peak periods ensures comprehensive coverage. During high-traffic periods such as the May Day holiday, National Day, and Spring Festival, as well as during major event security operations, a "high-level patrol mode" is activated, allowing for the scientific deployment of enforcement personnel. All-day, seamless supervision is conducted in key areas like transit centers, commercial districts, and dining clusters, utilizing a combination of "routine daytime patrols + surprise night inspections." Patrol officers proactively engage in "face-to-face" communication with managers and staff at various establishments to gather firsthand information and visitor feedback, making the effectiveness of supervision "visible and tangible" so that tourists directly feel that "safety is right beside them."
Intelligent empowerment creates a new engine for "AI + supervision." Building a foundational platform for integrated oversight, the Administration actively adapts to digital trends by vigorously promoting a "Internet + AI" food safety supervision platform. This shifts the regulatory model from a "mass manpower tactic" towards "intelligent governance." Through on-site mobilization and technical support, video surveillance data from the kitchens of 345 catering establishments has now been integrated, achieving full coverage in core areas and key units.
AI analysis enables intelligent early warnings. By deepening the functional application of the platform, the AI-assisted recognition system intelligently captures over 20 types of risky behaviors. These include failure to wear standardized attire or masks, smoking violations, and uncovered trash bins, generating real-time snapshots and alert messages that are automatically pushed to the relevant district supervisors. This non-contact supervision model of "intelligent patrol - automatic alert - precise intervention" represents a leap from "human monitoring" to "smart management," leading to more timely problem identification, more accurate rectification follow-up, and effectively enhancing the standardization of back-of-house operations.
Building a training foundation cultivates an internal drive for safety. Integrating resources to create standardized courseware, a teaching team of 10 members, composed of "regulatory experts + industry specialists," has been formed. They systematically compile legal collections with key point guides and produce a series of easy-to-understand short video tutorials on topics like "Ingredient Storage," "Cleaning and Disinfection," and "Cooking Processes." Selected典型案例 are used to create cautionary PPTs, resulting in a multi-dimensional teaching system that combines online and offline methods, rich in text, images, and audio-visual materials. This focuses on establishing a standardized, regular "Food Safety Classroom" to fundamentally improve the overall quality of practitioners.
Diverse training is conducted both online and offline. Through regularly held "Food Safety Lectures," providing "point-to-point" on-site guidance, utilizing WeChat official accounts to periodically push "Food Safety Tips," and reinforcing training outcomes through assessments, the aim is to subtly guide newly established, re-licensed, and problematic catering establishments. This helps them continuously enhance their safety awareness and improve management standards.
Expediting rights protection polishes the "assured consumption" gold standard. By streamlining channels for quick reception and handling, the Administration publicizes complaint methods and service commitments through various channels like scenic area notices and online announcements. This reinforces business operator responsibility and strengthens social oversight. It integrates multiple channels including the 12315 and 12345 hotlines, consumer rights protection service stations, and online platforms, establishing a rapid triage and coordinated response mechanism for tourism-related catering complaints. This ensures that visitor grievances are "received and transferred immediately, handled and feedback provided promptly."
Advance compensation drives a dual-wheel approach. A fast-response channel for tourism-related catering complaints has been established, vigorously advocating for and promoting public commitments to诚信经营 from catering operators. For consumer disputes where facts are clear and responsibility is unambiguous, the Administration actively coordinates with hotels and restaurants to initiate "advance compensation." For more complex cases, the Market Supervision Department provides a backstop, making advance payments to tourists, with subsequent investigation and handling conducted according to law. This maximizes the reduction of waiting times for tourists and lowers their cost of seeking redress. Since the beginning of 2025, advance compensation totaling 27,100 yuan has been disbursed.
The Huangshan Scenic Area Market Supervision Administration will continue to expand intelligent supervision scenarios, deepen the training system, and refine the social co-governance mechanism for consumer rights protection. This will drive the quality and safety of catering services within the scenic area to a higher level, firmly safeguarding the food safety foundation of Huangshan, this world-renowned landmark.
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