Liquor Price Index December 12 Release: Sector Divergence Persists as Qinghualang Leads Decline

Deep News12-12 09:31

The latest data from Sina Finance's "Liquor Price Index" reveals that the average retail prices of ten major baijiu products continued their downward trend on Friday. The bundled price for one bottle each of these ten products stood at 9,123 yuan, marking a 15-yuan drop from the previous day. While the overall market remains weak, internal structural divergence remains pronounced.

The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points distributed across China, including designated distributors, independent dealers, major e-commerce platforms, and retail outlets. The raw data reflects actual transaction prices over the past 24 hours, ensuring an objective, accurate, and traceable reference for baijiu market pricing.

Today's performance varied significantly by brand. Qinghualang saw a notable decline of 20 yuan per bottle, leading the downturn after its recent rapid price surge. Feitian Moutai and Premium Moutai continued their gradual slide, dropping by 3 yuan and 5 yuan per bottle, respectively. Yanghe's Dream Blue M6+ fell by 4 yuan per bottle, while Wuliangye's Eighth-Generation Pu Five declined by 2 yuan per bottle. Some brands bucked the trend, with Xijiao Junpin rising by 7 yuan per bottle—the day's top gainer. Luzhou Laojiao 1573 increased by 6 yuan per bottle, while Crystal Jiannanchun and Qinghua Fen 20 rose by 4 yuan and 2 yuan per bottle, respectively. Gujing Gong Jiu 20 remained unchanged from the previous day.

In industry news, according to liquor-focused media C Four, CCTV Deputy Director Qi Zhuquan visited Kweichow Moutai on December 10 for discussions with Chairman Chen Hua. Against the backdrop of sector-wide adjustments and market downturns, Chairman Chen recently reiterated the need to "consolidate market dominance," signaling a strategic shift. This statement clarifies Moutai's competitive focus: no longer just pursuing price leadership but aiming to strengthen—or even expand—its comprehensive market dominance amid shrinking demand. This marks Moutai's transition from passive adaptation to proactive market-share competition in response to industry challenges.

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