Apple Event Fails To Impress Bulls: Why Apple Stock Is Now In Bearish Slide

Benzinga2023-09-13

ZINGER KEY POINTS

  • Apple Wanderlust Event fails to impress investors as Apple stock takes a bearish turn.

  • Explore why Apple's shares are now on a downward trajectory post-event.

In the wake of Apple Inc.’s much-hyped Apple’s Wonderlust Event 2023, Wall Street was bracing for a spectacular surge in the tech giant’s stock.

Reality proved to be quite the opposite.

What was supposed to be a fireworks display of innovation turned into a damp squib, and AAPL shares are feeling the heat.

Benzinga will unravel how Apple’s stock reacted to the event, and what the key levels are to watch ahead for the stock price.

How Did AAPL React To Apple Event 2023?

The response from investors was underwhelming, as Apple’s shares experienced a 1.71% decline to $176.30 Tuesday.

Intriguingly, when examining the 5-minute intraday chart, it becomes evident the stock’s decline intensified during the Apple Wonderlust Event. This suggests that the market didn’t initially warm up to Apple’s new product offerings.

The share price found support at $174.8, the day’s low, which coincided with the moment Apple revealed the pricing for the new iPhone 15 Pro.

Despite a brief rebound to $176.75, the shares once again encountered selling pressure, ultimately pulling back to the daily lows as of the time of writing.

An intraday volume analysis identified $176.92 as the level with the highest daily trading volume on AAPL shares.

Interestingly, this level corresponds to the price at which Apple’s shares were trading at the start of the Apple Wonderlust Event, indicating it could serve as a significant resistance mark moving forward.

Chart: AAPL 5-Min Price Action On Tuesday

Why Apple Could Test Support At $170

Shifting from the intraday chart to the daily chart, we observe that Apple’s stock prices have struggled to breach the 21-day moving average resistance, situated around $180. This resistance level has proven a big hurdle, as it was tested but never broken over the last three market sessions.

As a result, the short-term trend remains bearish, with the 21-day moving average trading below the 50-day moving average. The RSI (Relative Strength Index) is also signaling a worrying move downward.

Looking to the downside, the $170 support holds significant importance as it served as a solid floor for Apple’s stock back in May. Furthermore, it aligns with the 38.2% Fibonacci retracement level between the 2023 price highs and lows.

September has so far proven to be a challenging month for Apple, with prices experiencing a 6% decline. This decline extends the losses observed after a 4.4% negative close in August.

AAPL Daily Chart: Moving Averages, Fibonacci, RSI

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Comments

  • Deshost
    2023-09-13
    Deshost
    It's obvious, any it? No celebratory moods, no excitement, why? I wrote once about Apple and its innovative power or lack of. I was expecting something innovative this time.  Satellite communications, better digital payment innovation,better value for money. Alas, it was not to be, yet again. Who cares about more colours, slight incremental 'improvements' that's no longer new to the competition, boasting about 20W charging capability and USB_C charging which is joke really.  And $100 more for a half hearted new product, not for me definitely. So, are you surprised that the share price plunged further during the grandeur event? Nope, I'm not. I regret not selling more of my holdings earlier to take profits instead of holding on for the good news.  Now, what can we do about it
    • cheerzy

      Next Market Rally which should start after govt deal will take oversold Amazon to $135 level!

    • bubblyx

      Who thinks AMZN will finish the year higher than 145 to surpass it's previous high? Let see those thumbs

    • nimbly

      Still holding my $150 target for next 6 months!

    • zinglee

      I think every rally will be met with ferocious selling for the next few weeks.

    • frosti

      Someone needs to start a go fund me for Lina Khan’s nose surgery.

  • Sunshinekim
    2023-09-13
    Sunshinekim
    I remain optimistic. Bearish slide will not temain for too long. The upturn will come as Apple does have strong fundamentals and resources to rise to the challenges. So I am sitting tight and buying more! 
  • RustyBeastie
    2023-09-13
    RustyBeastie
    Fib shows more pain for Apple stock
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