Movement Alert|Nike Intraday Rise 3.04% in Regular Trading, Topsports Says Offline Cooperation With Nike Remains Unchanged

Market Focus10-29

On October 29, Nike rose 3.04% in Regular Trading, trading at $38.41/share, with turnover of $133 million.

The clearest catalyst was a same-day response from Topsports, Nike's largest distributor in China, which said Nike's online channel adjustment reflects a brand-led channel strategy reset rather than a change in the foundation of their partnership, while offline cooperation between the two sides remains unchanged.

Topsports also said it understands Nike's efforts to clean up online channels and rebuild brand strength, and that both sides are continuing discussions on inventory take-backs, promotional subsidies, and other resource support. The update matters because Nike's latest quarter showed Greater China revenue of $1.18 billion, down 22% year over year, making channel restructuring in China a closely watched part of its broader turnaround effort.

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