HAIDILAO (06862) Surges Over 4% Intraday as Guangzhou's First Street Stall Hotpot Store Enters Testing Phase, Plans Nationwide Expansion

Stock News12-12

HAIDILAO (06862) rose more than 4% during the trading session, with gains narrowing to 3.78% by press time at HK$14.55, recording a turnover of HK$329 million.

The company recently revealed in media interviews that its first street stall-style hotpot store in Guangzhou has entered the internal testing phase. Located on the fourth floor of Guangzhou Panyu Wanda Plaza, this flagship outlet features a fresh food market ambiance integrated into the hotpot dining experience—a key differentiator from traditional HAIDILAO stores.

The chain plans to expand this format to Qingdao, Shanghai, Wuhan, Hangzhou, Nanning, and other cities. Menu offerings and core categories will be tailored to regional consumer preferences, ensuring diversified and localized experiences.

HAIDILAO’s 2025 interim report highlighted that its "Pomegranate Project" has incubated 14 F&B brands, including "Flame Invite BBQ" and "Xiao Hi Love Fried," with 126 outlets generating "other restaurant revenue" of RMB597 million—a 227% year-on-year increase.

Industry research indicates growing consumer preference for venues offering lively atmospheres, relaxed vibes, and experiential dining, with willingness to pay premium prices for freshly prepared dishes and immersive settings.

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