China's 15th Five-Year Plan proposes actively responding to population aging and improving policy mechanisms for the coordinated development of elderly care services and related industries. Recently, CCTV's "News Simulcast," in a report focusing on how "age-friendly" services in China are enhancing the quality of silver-haired tourism, turned its lens to the elderly residency care base operated by PA GOODDOCTOR in Huangshan, Anhui province. As an innovative model for age-friendly tourism and residency products, this base has become an industry benchmark for elderly residency care under the wave of the silver economy, thanks to its professional health management facilities and meticulous age-friendly services.
The CCTV spotlight highlights the quality upgrade in silver-haired tourism, with residency care emerging as a new favorite. As China's population aging process accelerates, the consumption demands of the elderly group are shifting from singular basic care to high-quality enjoyment in later life. According to the report, seniors have become a significant demographic in the tourism market, with various platforms launching a series of diversified tourism products suitable for older tourists—such as slow travel, wellness tours, and migratory bird trains—to facilitate easier travel for the elderly.
In the footage from CCTV's "News Simulcast," PA GOODDOCTOR's Huangshan residency base presented a scene where seniors can not only enjoy the pleasures of a leisure vacation within the tranquil environment of Hui-style architecture but also receive professional health safeguards. Beyond the camera's view, this reflects PA GOODDOCTOR's deep insight into the needs of the silver-haired generation: addressing the concerns of many elderly who yearn to travel but hesitate due to worries about their health, by innovatively integrating professional elderly care services into scenic areas.
The Ping An model aids Healthy China by creating a new form of smart elderly care. It is understood that Ping An's residency care centers on "insurance + home-based care," utilizing smart devices, butler services, and medical resources combined with residential care resources to create age-friendly residency products. The Huangshan base is the first officially opened residency base, which has established a differentiated age-friendly residency experience through the integration of medical and elderly care.
On one hand, the entire travel itinerary is designed with age-friendly considerations, allowing seniors to fully experience local culture and beautiful scenery at a more relaxed pace. On the other hand, it organically combines medical care and residency services, with online doctors providing continuous health guidance and medical assistance to users throughout their stay. This feature on CCTV's "News Simulcast" is a microcosm of PA GOODDOCTOR's ongoing efforts to implement Ping An Group's "comprehensive finance + medical and elderly care" strategy and continuously expand the boundaries of elderly care services.
Guided by the national policy of actively responding to population aging and promoting the development of the silver economy, Ping An's home-based elderly care services, focusing on the three core needs of medical health, safety, and daily care, have recently been upgraded to create three service plans: "support when ill, assistance for safety, and care for enjoying old age." As of now, the residential care services provided by "Ping An Butler" cover 100 cities across China, with 25 cities added in 2025 alone, representing a growth rate of over 33%. Simultaneously, nearly 240,000 customers have qualified for home-based elderly care services, with a 100% response rate for "smart guardian" alerts.
The successful operation of the Huangshan residency base not only provides replicable experience for the industry but also contributes Ping An's strength to building a diversified, multi-level elderly care service system. Being featured on "News Simulcast" is both an affirmation and a new starting point. In the future, PA GOODDOCTOR will continue to leverage its professional advantages, continuously refine its products and services, and use the Huangshan base as a model to replicate and promote more high-quality projects nationwide, enabling more seniors to enjoy a dignified, quality, and warm healthy later life amidst green mountains and clear waters.
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